ATHENS, Ala. – February 4, 2026 – SLG2, Inc., the outdoor industry’s leading experiential marketing company, has released “A Story About Being A Mentor,” a heartwarming new video that captures the power of mentorship in hunting. The video follows Shoot Like A Girl’s Karen Butler as she guides Christa Forrester through her first-ever turkey hunt — complete with plenty of learning, laugher and unforgettable moments in the field.
Watch the full video at “A Story About Being A Mentor.”
“My first turkey hunt came with plenty of learning and a lot of laughs,” said Christa Forrester, vice president of Shoot Like A Girl. “Beyond the success of the hunt, sharing that experience with Karen made it truly memorable. That encouragement makes all the difference in fostering confidence and carrying hunting traditions forward.”
Driven by its mission to introduce and empower women in shooting sports and hunting, Shoot Like A Girl places mentorship at the center of its efforts. The video offers an authentic, entertaining account of what preparation, safety and communication look like in the field — proving that you do not need to be an expert to be a mentor, just a willingness to share you passion safely and supportively.
“There are so many perceived barriers to becoming a mentor — people think that they need to be an expert hunter or that it takes tons of time,” said Karen Butler, president of Shoot Like A Girl. “This video shows that you don’t have to be an expert. You just need a passion for sharing the outdoors and a willingness to follow a few simple steps: keep your hunter safe, share some knowledge and create a fabulous experience. That’s what mentorship is really about.”
Ready to be a mentor? Download Shoot Like A Girl’s free Hunting Mentor Checklist to get started today. By passing on your passion and knowledge, you can help build confidence and create connections that last a lifetime.
By highlighting real stories like Karen and Christa’s, Shoot Like A Girl aims to encourage those with a passion for the outdoors to step in as a mentor and introduce others to hunting. These shared experiences help newcomers build skills in a welcoming environment while strengthening the outdoor community for generations to come.
Watch “A Story About Being A Mentor” and share it with someone who could be a mentor or who needs one.
For more information on tour dates and the mission of SLG2 Inc, visit the Shoot Like A Girl website and follow us on Instagram and Facebook.
About Shoot Like A Girl
As a leader in the industry, Shoot Like A Girl® is an events marketing company committed to growing the number of women and families who participate in the shooting sports by empowering them with confidence. The Shoot Like A Girl semi-tractor trailer travels to cities all across the United States that gives attendees an opportunity to shoot pistols, rifles and bows in a fun, safe and comfortable atmosphere. These events utilize InVeris Training Solutions’ state-of-the-art military grade firearm simulator and Shoot Like A Girl diligently promotes firearms safety and ethical hunting to women and their families, creating new outdoor enthusiasts for generations to come. The event is free to each guest thanks to Shoot Like A Girl’s generous corporate partners, including Bass Pro Shops, Cabela’s, Beretta, GLOCK, Taurus, TrueTimber, Walker’s, InVeris Training Solutions, Vortex Optics, Ruger, Colt, Magpul, Springfield Armory, Walther, Heckler & Koch, Smith & Wesson, Mossberg, GTM Original, Primary Arms Optics, CrossBreed Holsters, Birchwood Casey, GPS Bags, TekMat, TruGlo, Apex Gear, Stealth Cam, Muddy, Wildgame Innovations, Hunter Specialties, Avian X, Flextone, Skull Hooker, Thermacell, SABRE, LaCrosse Footwear, SOG, Hoyt, MantisX, Upper Canyon Outfitters, Burris Optics, Dead Down Wind, Hornady, NSSF’s Project ChildSafe, USCCA, AZoom, S & S Outdoors, and StopBox.
About SLG2, Inc.
Founded in 2008, SLG2, Inc. is an experiential marketing company specializing in the outdoor and safety industries. Through its flagship brands—Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting—the company creates immersive, safety-focused experiences that build brand loyalty and convert curious newcomers into passionate outdoor enthusiasts. SLG2’s iconic mobile events and data-driven insights help partners maximize ROI while expanding their customer base.
For more information, visit SLG2inc.com.
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