KNOXVILLE, Tenn. – September 23, 2025 – SDS Arms announces its new marketing partner, Murray Road Agency. Renowned for delivering firearms that meet the diverse needs of every shooter, SDS Arms continues to set the standard in quality, performance and reliability. With the selection of Murray Road, SDS Arms will gain capabilities and scale in a variety of core marketing functions. This partnership provides new resources, strategies and creative capabilities to further strengthen SDS Arms’ brand and product presence and consumer reach.
“SDS Arms is excited to partner with Murray Road as they bring a deep team and set of capabilities that has already had an immediate impact in several areas for us,” said SDS Arms’ Vice President of Sales & Marketing Neil Sanders. “Bringing Murray Road on allows us to leverage the agency’s creative talent, technical expertise and industry knowledge. We have major initiatives and launches planned for the road ahead and look forward to new growth through this partnership.”
SDS Arms remains unmatched in its expertise in firearms, working closely with its global manufacturing partners to design and engineer a wide variety of firearms and accessories that bring together exceptional value and performance. With an unwavering dedication to quality and precision, consumers can remain confident in the design and innovation of SDS Arms products. SDS Arms’ portfolio of brands includes Tisas USA, Tokarev USA, Military Armament Corp, Inglis MFG and Spandau Arms.
Murray Road is a full-service agency with a proven track record of success in the outdoor industry. The team delivers difference-making growth for clients and is deeply rooted in the hunting, tactical and shooting industries, making this a great partnership to bring dynamic content, campaigns and messaging to a variety of audiences. The Murray Road team will focus on expanding the capabilities of SDS Arms across key channels, aiming to elevate brand presence and deepen consumer engagement.
To learn more and see all the firearm brands and products available from SDS Arms, please visit the SDS Arms website or find SDS Arms on Instagram or Facebook.
For more information on the Murray Road Agency, visit www.MurrayRoadAgency.com or Murray Road’s Instagram, Facebook or LinkedIn.
About SDS Arms
SDS Arms is a U.S.-based importer and manufacturer dedicated to delivering high-quality firearms and accessories at exceptional value. As a premier provider of quality firearms and accessories, the company’s diverse portfolio includes leading brands such as Tisas USA, Tokarev USA, Military Armament Corp, Spandau Arms and Inglis, offering everything from tactical platforms to modern sporting firearms and a growing line of hunting guns. Committed to innovation, reliability and accessibility, SDS Arms works closely with its partners to bring forward-thinking products to market while serving the needs of both dealers and consumers. Offering a wide range of firearms that meet the diverse needs of every shooter, SDS Arms is committed to providing customers with clearly recognized value.
About Murray Road
Murray Road is a passionate and well-rounded marketing agency dedicated to the outdoor industry. If a consumer uses a product, technology or process to seek, hunt, fish, gather, cook, explore, protect, push boundaries, travel or for any other activity outside, Murray Road can and will provide impactful marketing services. It also excels in digital and brick-and-mortar retail environments and is expanding into other consumer markets as well. More information on the agency, specific services or the team is available at MurrayRoadAgency.com.
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