NEW YORK, NY (Dec. 17, 2025) – Salt Life is ready to turn heads this January as the brand makes an exciting return to the sunglasses category with the official debut of the Salt Life Eyewear collection by Eyeking LLC at Surf Expo. This launch follows the recently announced licensing partnership between the Salt Life brand and Eyeking LLC, a fourth-generation, award-winning eyewear design and distribution company known for its breakthrough performance and lifestyle innovations.
With the Salt Life brand’s coastal heritage and Eyeking’s long-standing reputation for craftsmanship, this new collection arrives at the perfect moment. Every frame draws inspiration from life spent on and around the water, staying true to the brand’s mantra, Fish Dive Surf. LIVE SALTY. The collaboration reflects a shared passion for authenticity, quality, and thoughtfully designed eyewear built to elevate time spent outdoors.
“Our team believes great eyewear should celebrate the lifestyle that inspires it,” said Darren Goldman, Vice President of Eyeking LLC. “This partnership brings together Salt Life’s powerful presence in the outdoor community with our commitment to designing product that performs with purpose. We are thrilled to help reintroduce Salt Life to the eyewear space with styles that deliver real value for retailers and an incredible experience for consumers.”
Purpose-built for coastal adventurers, anglers, divers, surfers, and beach lovers, the Salt Life Eyewear collection combines polarized lenses, advanced materials, and lightweight comfort with design details inspired by the ocean. Each style is engineered to deliver outstanding clarity, daylong wearability, and reliable performance across a wide range of outdoor conditions. Whether navigating offshore waters or relaxing at the shoreline, these sunglasses are made to keep up with every moment.
Surf Expo attendees will be the first to see the full collection in person ahead of its national release. With its combination of modern coastal style and elevated performance, the Salt Life Eyewear collection by Eyeking LLC is positioned to become a standout addition for retailers and a trusted companion for anyone who feels most at home near the water.
The Salt Life Eyewear collection by Eyeking LLC will debut January 7-9th at Surf Expo in Orlando, FL.
Schedule an appointment with the Salt Life Eyewear team at Surf Expo HERE or by emailing [email protected]
About the SALT LIFE Brand
SALT LIFE (https://www.saltlife.com) is a premier coastal lifestyle brand that embodies the spirit of adventure, relaxation, and connection to the ocean. Since its founding in 2003, the SALT LIFE brand has become synonymous with coastal culture and outdoor living, offering high-quality apparel, accessories, and activewear for ocean enthusiasts. The brand caters to those who embrace activities such as fishing, diving, surfing, and beach living, building a devoted following through its dedication to a laid-back, active lifestyle. The SALT LIFE brand is now expanding beyond apparel, offering a range of home and lifestyle products that allow customers to LIVE THE SALT LIFE experience both on and off the water.
About Eyeking:
Eyeking LLC is a fourth-generation, award-winning eyewear design and distribution company specializing in private label and licensed brands. With a legacy of innovation and craftsmanship, Eyeking develops performance-driven and style-forward eyewear collections for global markets. Its diverse brand portfolio includes partnerships with Hobie® Eyewear, Salt Life®, HyperX™, Beastmode®, and Rae Dunn®, each reflecting a unique consumer lifestyle. From outdoor adventure to gaming and everyday wear, Eyeking delivers quality eyewear experiences backed by decades of design expertise and industry leadership. For more information, visit www.eyeking.com and follow @eyeking_eyewear.
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