ATHENS, Ala. – February 13, 2025 – SLG2, Inc, the outdoor industry’s leading experiential marketing company, is proud to announce NRA Publications as the recipient of Safe LivinG’s Excellence in Safety Award for Q4 2024. Safety and responsibility are at the core of NRA Publications’ mission, as the company advocates for firearm safety.
“It is a pleasure to present the Excellence in Safety Award for Q4 to NRA Publications,” said Karen Butler, founder and president of SLG2, Inc. “NRA Publications has a strong voice in the outdoor industry, and we admire its commitment to its readers and their emphasis on firearm safety.”
NRA Publications proudly serves millions of Americans dedicated to freedom and personal responsibility. Reflecting the passions of its members, NRA Publications cover personal protection, shooting, hunting and teaching traditional values to future generations. Through award-winning magazines, digital content and dynamic media, it offers in-depth coverage of firearms, conservation and NRA leadership. With a strong focus on the values that resonate with its readers, NRA Publications remains a leading voice in the firearms and shooting sports community.
“We are honored to receive the Q4 Excellence in Safety Award from Safe LivinG,” said Mike Sanford, Deputy Executive Director of NRA Publications. “We admire what Safe LivinG does to promote safety and security for families. As an organization that holds those same traditional values, we are grateful for the recognition.”
At the 2025 SHOT Show, NRA’s Executive Director of General Operations Josh Savani, NRA Publications Deputy Executive Director Mike Sanford and Editor in Chief of NRAWomen.com Ann Smith accepted Safe LivinG’s Excellence in Safety Award on behalf of NRA Publications. The award is a cut crystal trophy that signifies importance of always reflecting on safety.
SLG2, Inc. is dedicated to creating impactful, hands-on experiences that empower individuals and communities. Safe LivinG, a key initiative under the SLG2 umbrella, focuses on helping women, men and families live securely through educational programs and practical safety solutions. By providing valuable resources and training, Safe LivinG promotes safety and preparedness. These experiences are made possible by corporate partners. A full list of partners is available online.
For more information on tour dates and the mission of SLG2INC, visit SafeLiving2.com and follow us on Instagram and Facebook.
About SLG2, Inc.
Founded in 2008, SLG2, Inc is a marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.
Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.
Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.
Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.
SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.
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