Sioux Falls, SD — (January 20, 2026) — The National Association of Sporting Goods Wholesalers (NASGW) today announced that Sturm, Ruger & Co., Inc. has joined VAULT as a founding member and strategic partner, committing all Ruger firearms SKUs and brands to the platform.
As a founding partner, Ruger will provide its distributors and retail customers with always current, standardized, and authoritative product data through the VAULT platform, ensuring accuracy, consistency, and efficiency across every sales channel.
VAULT is NASGW’s centralized product data platform designed to eliminate redundant data entry, reduce errors, and establish a single source of truth for manufacturers, distributors, and retailers. Ruger’s participation marks a significant milestone in the platform’s launch and underscores industry momentum behind standardized product information.
“This is a major effort by NASGW, and it solves a real problem for the industry,” said Todd Seyfert, President and CEO of Ruger. “Manufacturers spend an enormous amount of time distributing product information in multiple formats. VAULT standardizes that process and makes accurate data available whenever it’s needed. That’s a big win for distributors and retailers, and Ruger is proud to be a strong supporter of this initiative.”
By contributing its complete firearms catalog to VAULT, Ruger helps ensure that downstream partners have immediate access to the most accurate specifications, images, and product descriptions reducing friction, improving speed to market, and protecting brand integrity.
“NASGW has a long track record of bringing innovative programs to the industry that solve real problems and make the entire channel stronger,” said Rob Werkmeister, Senior Vice President of Marketing and Customer Experience at Ruger. “VAULT is another example of NASGW’s commitment to improving how the industry operates, and we are very pleased to support an initiative that benefits manufacturers, distributors, and retailers alike.”
Ruger’s commitment reinforces VAULT’s mission to modernize product data management across the shooting sports industry by delivering standardized product specifications that drive measurable time savings, cost reduction, and improved accuracy for all participants.
About Ruger
Sturm, Ruger & Co., Inc. is one of the nation’s leading manufacturers of rugged, reliable firearms for the commercial sporting market. With products made in America, Ruger offers consumers almost 800 variations of more than 40 product lines, across the Ruger, Marlin and Glenfield brands. For over 75 years, Sturm, Ruger & Co., Inc. has been a model of corporate and community responsibility. Our motto, “Arms Makers for Responsible Citizens®,” echoes our commitment to these principles as we work hard to deliver quality and innovative firearms.
About VAULT
VAULT is an industry-wide Product Information Exchange built to simplify how product data is collected, managed, and shared across the shooting sports supply chain. Designed for manufacturers, distributors, retailers, and sales partners, VAULT provides a single, standardized source of accurate and complete product information, reducing inefficiency, errors, and time spent managing data. VAULT is owned and operated by NASGW Solutions Corporation, a wholly owned subsidiary of the National Association of Sporting Goods Wholesalers. NASGW Solutions was created to develop and manage the association’s technology, data, and digital infrastructure, delivering modern platforms that support greater efficiency, accuracy, and collaboration across the industry. The National Association of Sporting Goods Wholesalers represents wholesalers, manufacturers, independent sales representatives, media, and service providers focused on shooting sports equipment and accessories. For more information about VAULT, visit itsonvault.com.
Read the full article here
