CHARLESTON, S.C. — October 8, 2025 — The Murray Road Agency, a leading agency in the outdoor industry and related verticals, is pleased to announce its partnership with Redding Reloading Equipment. Since 1946, Redding Reloading has been a trusted innovator of top-quality reloading tools. The partnership with Murray Road will expand Redding Reloading’s reach, with a focus on continuing to serve their dedicated users, customers and audience. This will be augmented by the elevation of the Redding brand and products in key channels and on relevant platforms.
“As a leader in the handloading market for nearly 80 years, Redding Reloading holds firm that quality, innovation and excellent customer service are the keys to success. Murray Road shares our beliefs and understands the handloading mindset,” said Dennis Racine, Vice President of Sales and Marketing for Redding Reloading. “Together we will build a brand presence that reflects the same precision and trust our customers expect from every product we make.”
Redding’s legacy and presence is well established. The company was created around its first beam-style powder scale for ammunition reloading and then expanded in the 1960s to focus on reloading equipment. After Richard Beebe acquired it in 1974, Redding Reloading grew significantly by building a skilled team and reinforcing its reputation for quality and innovation. Today, it continues to grow while staying true to its legacy of excellence.
“We love this partnership because of what it means to us and gives our team,” said Murray Road President and CEO Tim Brandt. “As selfish as that sounds, Redding is a great fit for our team and business model because it complements our current clients and overall market knowledge. Initial conversations and projects with such a focused team at Redding have us even more bullish on the path and growth plans moving forward.”
Murray Road is a full-service agency with a proven track record of success and growth in the outdoor industry. The team delivers difference-making impact for their clients and are experts in connecting brands with target audiences. Redding Reloading’s partnership dovetails nicely into the larger portfolio of Murray Partners and will be a major focus to round out 2025 and throughout 2026.
To learn more about Redding Reloading, visit www.redding-reloading.com.
For more information on the Murray Road Agency, visit www.MurrayRoadAgency.com or Murray Road on Instagram, Facebook or LinkedIn.
About Redding Reloading Equipment
Located in Cortland, NY, Redding Reloading Equipment has focused on building the finest quality products for the precision handloading market since 1946. Redding offers a complete product line including the most comprehensive variety of dies and die sets, championship winning reloading presses and powder measures as well as match precision case trimming lathes and gauging instruments. To learn more about our products, ongoing commitment to the precision handloading enthusiast and to request a copy of the current Redding catalog visit: www.redding-reloading.com.
About Murray Road
Murray Road is a passionate and well-rounded marketing agency dedicated to the outdoor industry. If a consumer uses a product, technology or process to seek, hunt, fish, gather, cook, explore, push boundaries or for any other activity outside, Murray Road can and will market it. It also excels in digital and brick-and-mortar retail environments and is expanding into other consumer markets as well. More information on the agency, specific services or our team is available at MurrayRoadAgency.com.
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