BOULDER CITY, Nev. – October 2, 2025 – SHOT Show® Industry Day at the Range, the highly anticipated hands-on event held annually the day before SHOT Show®, is thrilled to announce Outdoor Research as the official Staff Apparel Sponsor of the 21st annual event, taking place January 19, 2026, at the Boulder Rifle and Pistol Club in Boulder City, Nevada.
This collaboration marks a new chapter in elevating the on-site experience for Industry Day staff, who will be fully outfitted in technical apparel from Outdoor Research. Known for its commitment to innovation, performance and protection in the outdoors, Outdoor Research’s support ensures the event staff will be equipped with the gear they need to perform in all conditions throughout the day.
“We’re proud to support the SHOT SHOW Range Day team as the official Staff Apparel Sponsor,” said Nick Smith, senior tactical brand manager at Outdoor Research. “This event showcases the cutting edge of the tactical and outdoor sports industries, and we’re proud to outfit the staff in the same mission-ready gear trusted by professionals operating in the world’s most demanding environments.”
Industry Day offers an unparalleled opportunity for exhibitors to introduce new products, engage with top-tier media and influencers and create direct connections with SHOT Show attendees in a hands-on environment. This exclusive event provides early momentum that extends well into the SHOT Show itself, ensuring maximum exposure for brands ahead of the main event.
“Having Outdoor Research join us as the Staff Apparel Sponsor is a perfect fit,” said Kelsey Puryear, Industry Day at the Range co-owner. “Its dedication to function, comfort and quality aligns perfectly with the needs of our team on the ground. We’re excited to have them be a part of the 2026 event.”
The sponsorship by Outdoor Research enhances the professionalism and cohesion of Industry Day at the Range. As a respected leader in technical outdoor gear, Outdoor Research brings added credibility and industry alignment to the event, reinforcing its reputation as the premier range day in the shooting sports industry.
Supported by the National Shooting Sports Foundation as title sponsor through 2028, Industry Day at the Range remains the only official range event associated with the SHOT Show. Exhibitor space is limited, and early registration is strongly encouraged.
New exhibitors can register online now to secure their space. Sponsorship information is also available online. For additional details and answers to frequently asked questions, please visit the event website.
For more information about the 2026 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com.
About Industry Day at the Range
Industry Day at the Range™ is the premier event in the shooting sports industry, setting the stage for SHOT Show® each year. Held annually the day before SHOT Show opens, this exclusive, invitation-only event provides qualified media, influencers, ambassadors and key SHOT Show attendees, including buyers from retail, wholesale and law enforcement with the first hands-on opportunity to experience the newest firearms, ammunition and shooting accessories hitting the market.
As the largest and most influential range day of its kind, Industry Day offers an unmatched setting for testing and evaluating products in a real-world setting—connecting top brands with the most important voices and decision-makers in the industry. Owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR, and proudly supported by NSSF as title sponsor, Industry Day at the Range is where SHOT Show truly begins.
About Outdoor Research
Since 1981, Outdoor Research has earned a reputation as a trusted provider of product engineered to perform in the harshest conditions. Dedicated to developing products through the lens of the elite end-user, OR focuses on solving problems with mission specific capabilities across all categories: handwear systems, apparel, and accessories.
Built for professionals who stay out longer, go farther, and continue to operate when others turn back. Because there’s no such thing as bad weather—only inadequate gear.
Same Outdoors. Different Mission.
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