BOULDER CITY, Nev. – November 13, 2025 – SHOT Show® Industry Day at the Range, the highly anticipated hands-on, new product event held annually the day before SHOT Show® will take place on January 19, 2026, at the Boulder Rifle and Pistol Club in Boulder City, Nevada. Media and attendee details for the 2026 event are now available.
Sponsored by the National Shooting Sports Foundation® (NSSF®) and officially associated with SHOT Show, Industry Day at the Range is the largest and most influential one-day trade event in the hunting and shooting sports industry. Each year, manufacturers gather to showcase new products in the shooting, hunting and outdoor market, giving invited media and attendees an exclusive opportunity to test and evaluate products before anyone else in the industry.
Industry Day at the Range offers attendees the opportunity to test, shoot and evaluate the latest firearms, ammunition, optics and outdoor gear in a real-world setting. Media and attendees can meet directly with product managers and company representatives to gain in-depth knowledge and firsthand experience with the newest innovations.
The event is divided into two sessions:
- Morning Session, beginning at 8:30 a.m., reserved exclusively for invited media, brand ambassadors and influencers.
- Afternoon Session, beginning at 12:00 p.m., open to invited buyers and trade attendees from the shooting, hunting, law enforcement, military and tactical markets.
“Industry Day at the Range continues to be the premier opportunity for media, buyers and industry professionals to experience the newest innovations before SHOT Show begins,” said Kelsey Puryear, Industry Day at the Range co-owner & event manager. “Each year, we look forward to providing an environment where meaningful connections and hands-on product experiences set the tone for the week ahead.”
Attendance at Industry Day at the Range is by invitation only, and all participants must possess an approved SHOT Show badge. Media and attendee invitations are managed directly by exhibiting companies. Those who wish to attend should contact an exhibiting company prior to November 15, 2025, to request inclusion on that company’s invitation list. Media and attendees who attended the previous year will automatically receive invitations for the 2026 event.
Supported by the NSSF as title sponsor through 2028, Industry Day at the Range remains the only official range event associated with SHOT Show. Exhibitor space is limited, and early registration is strongly encouraged.
New exhibitors can register online now to secure their space. Exhibitor positions are also available online. For additional details and answers to frequently asked questions, please visit the event website.
For more information about the 2026 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com.
About Industry Day at the Range
Industry Day at the Range™ is the premier event in the shooting sports industry, setting the stage for SHOT Show® each year. Held annually the day before SHOT Show opens, this exclusive, invitation-only event provides qualified media, influencers, ambassadors and key SHOT Show attendees, including buyers from retail, wholesale and law enforcement with the first hands-on opportunity to experience the newest firearms, ammunition and shooting accessories hitting the market.
As the largest and most influential range day of its kind, Industry Day offers an unmatched setting for testing and evaluating products in a real-world setting—connecting top brands with the most important voices and decision-makers in the industry. Owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR, and proudly supported by NSSF as title sponsor, Industry Day at the Range is where SHOT Show truly begins.
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