Your #1 source for blades and firearms news and updates…

  • Home
  • Knives
  • News
  • Hunting
  • Tactical
  • Prepping & Survival
  • Videos
Subscribe
Font ResizerAa
Blade ShopperBlade Shopper
  • News
  • Knives
  • Prepping & Survival
  • Tactical
  • Hunting
  • Videos
Search
  • Home
  • Knives
  • News
  • Hunting
  • Tactical
  • Prepping & Survival
  • Videos
banner
Create an Amazing Newspaper
Discover thousands of options, easy to customize layouts, one-click to import demo and much more.
Learn More

Stay Updated

Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
Subscribe

Explore

  • Photo of The Day
  • Opinion
  • Today's Epaper
  • Trending News
  • Weekly Newsletter
  • Special Deals
Home » Laura Burgess Marketing (LBM) Presenting at SHOT University during 2025 SHOT Show®

Laura Burgess Marketing (LBM) Presenting at SHOT University during 2025 SHOT Show®

Adam Green By Adam Green January 14, 2025 5 Min Read
Share
Laura Burgess Marketing (LBM) Presenting at SHOT University during 2025 SHOT Show®

The industry PR team of Laura Burgess and Ashley Burgess Gall will present “Maximizing Your Firearms Dealership: Turning Your Contact List into Customers through Effective Email Marketing” on Wednesday, Jan. 22, 2025, at 4 pm.

Saint Augustine, Fla. (January 2025) – Laura Burgess Marketing (LBM), public relations and marketing communications for the law enforcement, public safety, military, outdoor, shooting sports, hunting, and forensic communities, is pleased to announce founder Laura Burgess, and newly appointed president, Ashley Burgess Gall, will be presenting a SHOT University course on Wednesday, Jan. 22, 4 – 5 pm in the Murano Ballroom, Level 3 (SSU12). The one-hour course, “Maximizing Your Firearms Dealership: Turning Your Contact List into Customers through Effective Email Marketing” will provide attendees with essential information on:

  • Why Email Marketing Works
  • Choosing the Right Platform for your needs and business
  • Building you Database
  • Email Marketing Best Practices
  • Newsletter Creation Suggestions
  • From Lead to Loyal Customer

By the end of the session, attendees will go home with actionable strategies that can be implemented immediately to grow their dealerships.

LBM was founded in 2003 to meet a growing need for public relations and marketing communications for small to medium-sized companies within the law enforcement, tactical, military, shooting sports, outdoor, boating, and recreational fishing markets. With over 40 combined years of experience in marketing, corporate management, and public relations, LBM has helped companies build better brand awareness to the media and their customers through traditional and digital media methods.

Founder Laura Burgess started in the firearms industry as a warehouse temp at a new company called SIGARMS, located in Exeter, New Hampshire, in 1991. She was named the first woman manager at the company in 1993 and in 1994 moved to a management position in marketing. By 2001, she had attained the position of director of corporate communications and led all marketing, collateral, advertising, and events. In 2003, she left the company to start her own public relations company focused on providing personal service in the growing tactical market.

Ashley Burgess Gall, President, rounds out the team bringing her years of experience in social media, digital media, and events. She is HootSuite certified in their social media platforms and certified in Social Media Marketing. Gall helps clients manage the ever-evolving social media world by providing management, strategy, and administration on client’s social media platforms. She also manages email marketing campaigns, writer relations, content creation, and public relations campaigns.

For over 22 years, LBM has helped clients launch companies and products by negotiating the ins and outs of our sporting and personal defense industry through proven experience, skill sets, and industry connections. LBM offers a variety of programs that promote their customer’s brands through a multitude of proven platforms including press releases, writer relations, editorial coverage, social media, advertising strategy and planning, email marketing, and content writing and management.

Attendees interested in this and other educational opportunities can enroll during the SHOT Show registration process, or add sessions anytime to your registration. Seats will be limited. Enroll early to get your spot! Enrollment Fees Per Session: $40 NSSF Members | $75 Non-Members.  Register for the 2025 Shot Show here!

For more information on the SHOT University and its courses for attending retailers, visit: https://shotshow.org/shot-university/

Find out how Laura Burgess Marketing can help your company get noticed at www.lauraburgess.com, or visit us on Facebook, Instagram, LinkedIn, or Twitter to see what our clients are up to.

About Laura Burgess Marketing:

Laura Burgess Marketing provides public relations and marketing communications to companies within law enforcement, public safety, military, outdoor, shooting sports, hunting, and forensic communities. Laura Burgess, an industry veteran, and Ashley Gall have over 40 years of combined experience in PR, marketing, social media, and content development. Laura Burgess Marketing’s current client list includes Adept Armor, Big Horn Armory, Bodi.Me, Caracal USA®, Cimarron Firearms Company, GALLS®, Hydra Weaponry, Masterpiece Arms, Shell Shock Technologies, Tasmanian Tiger®, and U.S. Patriot. Laura Burgess Marketing is headquartered in Saint Augustine, Florida.



Read the full article here

Share This Article
Facebook X Copy Link Print
Previous Article L.A. Wildfires Torched One of SoCal’s Last Remaining Steelhead Streams L.A. Wildfires Torched One of SoCal’s Last Remaining Steelhead Streams
Next Article Exposing The Ukrainian Biolabs and U.S. Government Corruption Exposing The Ukrainian Biolabs and U.S. Government Corruption
Leave a Comment Leave a Comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Wake up with our popular morning roundup of the day's top blades, firearms and survavial news and updates.

I Witnessed the Glory Days of Sage Grouse Hunting

June 1, 2025

Pro Shop: Making Your Shotgun More Engauging

June 1, 2025

Why the Para 3 Lightweight is an EDC Legend

June 1, 2025

Basic Training: 3rd Platoon Battles Through Enemy Terrain (S1, E17) | Full Episode

June 1, 2025

What Do Germans Carry? Raven The Pirate 5 Knives For Life!

June 1, 2025

You Might Also Like

Federal Ammunition Awards 2024 Tom Knapp Memorial Scholarships

Federal Ammunition Awards 2024 Tom Knapp Memorial Scholarships

Hunting
GET MORE DISTANCE WITH 4MM AXIS LONG RANGE

GET MORE DISTANCE WITH 4MM AXIS LONG RANGE

Hunting
.3 Million Bighorn Sheep Tag Sets Record for Most Expensive Auction Tag Ever

$1.3 Million Bighorn Sheep Tag Sets Record for Most Expensive Auction Tag Ever

Hunting
Sturm, Ruger & Co., Inc. Announces Appointment of Todd W. Seyfert as its Next President and Chief Executive Officer

Sturm, Ruger & Co., Inc. Announces Appointment of Todd W. Seyfert as its Next President and Chief Executive Officer

Hunting

2025 © Blade Shopper. All rights reserved.

Helpful Links

  • News
  • Knives
  • Prepping & Survival
  • Tactical
  • Hunting
  • Videos

Resources

  • Privacy Policy
  • Terms of use
  • Press Release
  • Advertise
  • Contact

Popuplar

I Witnessed the Glory Days of Sage Grouse Hunting
Everything You Need to Know About Joining the Air Force
Bournemouth Air Festival: The UK’s Largest Air Festival
We provide daily defense news, benefits information, veteran employment resources, spouse and family resources.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?