Asheville-based agency to amplify brand’s innovative hunting gear and conservation initiatives
KUIU, the leading manufacturer of high-performance hunting apparel and gear, proudly announces its partnership with Darby Communications, a PR and digital marketing agency specializing in the outdoor, active lifestyle, and hunt/fish markets. Effective immediately, Darby Communications will serve as KUIU’s PR agency of record, amplifying product, brand awareness, and brand-led conservation efforts through targeted media relations.
Since 2011, KUIU has relentlessly engineered the world’s most innovative performance hunting gear. Pushing the boundaries of performance, ultralight weight, and technological development, KUIU offers gear that solves the problems hunters face in the field. Revolutionizing the industry by eliminating middlemen and retail markups, KUIU directly engages with its customers, prioritizing materials and perfecting every detail around weight, stretch, waterproofing, wind resistance, durability, packability, and breathability. Over the last 12 years, KUIU has introduced groundbreaking products and innovations like its patented PRO Pack System, concealment strategy, and thoughtfully-designed hunting apparel and accessories. In addition to its comprehensive lineup tailored for hunters, KUIU sets a precedent in conservation with its 100% company and customer-funded conservation effort, Conservation Direct. In 2024, the brand is thrilled to introduce new products in both its packs and apparel line, as well as a commitment to its science-based approach to game and habitat management with conservation projects planned this spring and fall.
“This partnership marks a new chapter for KUIU,” states Kevin Wilkerson, KUIU VP of Brand Marketing. “We are committed to maintaining our reputation as the leading brand in premium hunting apparel and gear. With Darby Communications’ expertise in brand storytelling PR, curated media events, and expansive experience in both the hunt/fish and outdoor industries, I am confident that we will make a powerful team.”
Through this strategic partnership, Darby Communications will leverage its extensive industry expertise and network of media contacts to amplify KUIU’s brand awareness and generate meaningful media coverage of the hunting brand’s first-of-its-kind conservation initiatives. Darby Communications will also assist KUIU with key product launches by seeking opportunities for brand storytelling and relationship building through curated media events.
“The Darby Communications team is proud to join forces with KUIU, a brand whose commitment to conservation and creating high-quality apparel and gear for outdoor adventures resonates deeply with us,” states Darby Communications President, Angie Robinson. “Beyond being a leader in hunting gear and apparel, KUIU is an authority in conservation. Collaborating with their all-star team will allow us to amplify these messages through strategic storytelling, thought leadership features, and product placement.”
For more information on KUIU and the latest brand news, visit kuiu.com or contact Katie Richter at [email protected].
ABOUT KUIU
Based in Dixon, California, KUIU was founded in 2011 to provide customers with the world’s most advanced hunting layering system and equipment on the market. KUIU provides remarkable apparel and equipment that is light, packable, and dependable. By eliminating retailers and selling their products exclusively online, KUIU drives the ultimate shopping experience. They provide superior customer service, lower pricing, and the highest product quality. For additional information visit www.KUIU.com or call 1-855-367-5848 Monday-Friday from 9:00 AM-5:00 PM PST.
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