2025 St. Croix Customer Appreciation Day Planned for June 21
PARK FALLS, Wis. (May 7, 2025) – St. Croix Rod invites anglers to join in celebration of fishing at its 2025 Customer Appreciation Day, Saturday, June 21 at the St. Croix Factory in Park Falls, Wisconsin.
Customer Appreciation Day continues to evolve and grow, but the event’s identity and purpose remain the same. It’s a chance for the St. Croix Rod and SEVIIN Reels Teams to express thanks to our anglers while celebrating our collective passion for fishing. “We provide the setting for our team members to spend a really fun day serving and interacting with thousands of visiting anglers, and the dynamic takes over from there,” says Jesse Simpkins, St. Croix Vice President of Marketing. “Each year we provide more opportunities and new experiences for both in-person and online participants as well. It’s a special day our entire team looks forward to every year.”
Visiting anglers look forward to the event as well. “We have anglers who make the trip to Customer Appreciation Day in Park Falls every year, plus hundreds of new visitors each year,” says St. Croix Vice President of Sales, Steve Self. “They come from all over the country and from overseas, too.”
Anglers attending Customer Appreciation Day are part of the St. Croix Family and experience something no other rod manufacturer offers on such a personal level. This year’s event will include multiple opportunities to learn about the rod-building process, informative fishing seminars from St. Croix pros, casting demonstrations, a free lunch provided by Johnsonville, prize drawings, free line winding, and – of course – a variety of special, one-day-only deals on St. Croix rods, special limited-edition combos, SEVIIN reels, tackle, and apparel, which are available both in-person and online.
2025 St. Croix Customer Appreciation Day Activities
Rod Building – Learn the process of how St. Croix Rods are handcrafted. Multiple stations will be set up for you to see an abbreviated example of how our rods are built. Included in this will be a live rod winding demonstration.
SEVIIN Tent – See how we engineer and test our reels. We put them through more than 15 grueling tests with thousands of reps to make sure your time on the water is fun and productive!
Fishing Seminars – Gain fishing knowledge and up your game on the water. We have a full day of informative presentations – in person and live streamed – presented by St. Croix and SEVIIN Pro Staff. Learn from these elite anglers and have fun doing it. The current schedule includes seminars from Al and James Lindner, Bassmaster Elite angler Pat Schlapper, Brian “Bro” Brosdahl, and Joel Nelson, as well as a second-annual in-depth musky seminar delivered by a panel of the Northwoods’ top musky anglers. Seminars will be livestreamed on St. Croix’s YouTube channel and Facebook page.
Special CAD-Only Deals at the St. Croix Factory Store – CAD attendees and virtual participants will enjoy exceptional one-day-only deals on a huge selection of various St. Croix rods, special combos, gear, and limited-edition St. Croix CAD apparel. In addition to regular items, all CAD deals and special offers will be available online at stcroixrodfactorystore.com the day of the event.
Partner Vendors
While the people of St. Croix and SEVIIN host CAD, the event is enriched by the presence and participation of a variety of other great companies from within the fishing industry, including Rapala, Daiwa, Stormy Kromer, Walleye-X, and others.
Giveaways
Anglers attending CAD in-person are automatically registered for three huge prize drawings! All prize drawings will take place at 1:30PM after the seminars.
BassmastHER
Created by B.A.S.S., BassmastHER is a support system for education, travel, inspiration, and more to the passionate community of female anglers. Meet BassmastHER Ambassador, Maggie Jo Carsello, a fishing influencer and tournament angler from Madison, Wisconsin with the goal of inspiring women to claim their space on the water.
Improve Your Casting – Spincasting, spinning, baitcasting, or even fly casting, learn the proper technique from our team members with the latest St. Croix rods and SEVIIN reels at the onsite casting pond.
Free Johnsonville Lunch – We’re always working to deliver our anglers the upper hand, and a full stomach! Our friends from Johnsonville will be here to help celebrate our anglers with premium Johnsonville brats and hot dogs!
Free Line Winding – Anglers who pick up a deal on a combo or a reel at CAD can have the reel spooled with line at no cost (available to in-person CAD attendees only), courtesy of St. Croix, SEVIIN, and the University of Wisconsin Fishing Team!
Warranty Service – If you’re visiting Customer Appreciation Day on June 21, here’s your chance to save time and money by getting your warranty claim processed in advance of your visit. Pre-register your warranty claim HERE before 5:00PM Central Time on Friday June 13. Bring your broken rod to the Warranty Tent at Customer Appreciation Day, pay a $30 In-Person Warranty Fee (half of our Standard $60 Warranty Fee) and pick up your rod!
Meet the St. Croix and SEVIIN Teams – At least 32 sets of hands come in contact with a St. Croix rod before it ever reaches yours, and there are a whole lot more that help design them and bring them to market. Meet the St. Croix and SEVIIN team members who share a passion for crafting the “Best Rods on Earth,” as well as a passion for fishing that matches your own. They talk a lot about the what’s and how’s of making rods and reels, but most of them really just want to talk about fishing and swap stories!
Plan Your Trip and Stay Up to Date
Anglers can learn more and stay up to date with St. Croix’s 2025 Customer Appreciation Day event by following St. Croix on Facebook and Instagram, or by checking back regularly at stcroixrods.com.
For all kinds of great ideas, information, and assistance in planning your travel to Northern Wisconsin, visit the Travel Wisconsin website.
About St. Croix Rod
Headquartered in Park Falls, Wisconsin, St. Croix has been proudly producing the “Best Rods on Earth” for over 75 years. Combining state-of-the-art manufacturing processes with skilled craftsmanship, St. Croix is the only major American rod company to still build rods entirely from design through manufacturing. The company remains family-owned while owning and operating duplicate manufacturing facilities in Park Falls, Wisconsin and Fresnillo, Mexico. With popular trademarked series such as Legend®, Avid®, Premier®, Imperial®, Triumph®, Mojo, and BASS X, St. Croix is revered by all types of anglers from around the world. The St. Croix Family of Brands includes St. Croix Rod, SEVIIN Reels, St. Croix Fly, and Rod Geeks.
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