Hobie® Eyewear, the leading provider of innovative eyewear solutions for life on the water, had a standout week at ICAST 2024. With an impressive product line and unwavering commitment to innovation, Hobie® Eyewear garnered extensive attention and acclaim from the angling media.
“The atmosphere at our booth was electric,” said Dylan Coates, Marketing Manager at Hobie® Eyewear. “Seeing so many people engaging with our products and enjoying the fun events was fantastic. The energy and enthusiasm from everyone, from the media to the attendees, made it an unforgettable experience. The buzz around Hobie® Eyewear at ICAST was at an all-time high! The On the Water demo day held a fun big surprise for attendees, and we had renowned anglers Carl Jocumsen and Hank Cherry in the booth to discuss their recent successes on and off the water. The media attention on The Floating Collection was incredible. Our team has worked extremely hard over the past few years to develop the most innovative eyewear solutions for life on the water while keeping our prices affordable for anglers of all levels. I think we firmly delivered that message at the show.”
Hobie® Eyewear’s ICAST booth was a focal point of attraction, with attendees eagerly exploring the range of cutting-edge eyewear designed specifically for fishing and outdoor enthusiasts. Hobie® Eyewear’s commitment to delivering superior protection, performance, and style resonated with ICAST attendees.
The new Eddy Float sunglasses, engineered to float in the water, caught the attention of anglers seeking to maximize their time on the water. Attendees were impressed by the exceptional HydroClean™ 360° lens technology that eliminated glare, enhanced color contrast, and provided unparalleled optical clarity, ensuring an unforgettable fishing experience.
Looking ahead, Hobie® Eyewear remains dedicated to pushing the boundaries of eyewear innovation and delivering exceptional products that cater to anglers’ unique needs.
As the exclusive licensee for Hobie® Eyewear, Eyeking LLC stands as a multi-generational, award-winning design firm dedicated to crafting and delivering distinctive eyewear globally. Specializing in private label and licensed eyewear, Eyeking LLC fosters the evolution of Hobie® Eyewear, a brand inspired by the legendary waterman Hobie Alter. This sunglasses collection is tailored for outdoor enthusiasts, water sports athletes, and those passionate about adventure. Since 1982, our extensive line of performance polarized sunglasses has consistently upheld a legacy of cutting-edge vision technology and design focused on enhancing performance. Committed to excellence and driven by a shared love for enriching outdoor experiences, Eyeking LLC and Hobie® Eyewear jointly shape the future of performance eyewear. Explore the collection at www.eyeking.com or www.hobieeyewear.com for more information.
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