Oceanside, CA (January 8, 2024) – As environmental protection takes center stage, creating sustainable products from upcycled materials is more vital than ever. Hobie® Eyewear proudly introduces its latest innovation, the Hull Float sunglasses, designed for eco-conscious anglers and water adventurers who value sustainability, performance, and durability.
The Hull Float sunglasses are crafted with frames made from 100% upcycled scrap plastic, a byproduct of the Hobie® Kayak product process. Unlike traditional recycled materials, broken down into raw components, upcycled materials repurpose discarded resources directly into new products. This innovative approach minimizes waste while maximizing functionality. The bio-based polarized lenses incorporate castor oil-derived materials, further reducing environmental impact.
A standout feature of the Hull Float sunglasses is their ability to float in water, ensuring easy retrieval if dropped—a practical solution for fishermen and aquatic adventurers alike. The polarized lenses provide superior visual clarity, reduce glare, and enhance comfort in diverse aquatic environments.
“The Hull Float style embodies Hobie’s unwavering commitment to innovation and sustainability, showcasing our determination to reduce our carbon footprint,” said Stephen Vaughan, Hobie® Eyewear’s Senior Director for Product Development. “With Hull Float, we’ve pushed beyond conventional materials and techniques to create a truly sustainable sunglass.”
Hobie® Eyewear is also partnering with the American Sportfishing Association to donate a portion of the proceeds from all Hull Float sunglasses sales to the FishAmerica Foundation, ASA’s conservation and research foundation. Since 1983, the FishAmerica Foundation has awarded $12.1 million to 1,007 projects in all fifty states and Canada to enhance fish populations, restore fishery habitats, improve water quality, and advance fishery research to improve sportfishing opportunities and help ensure recreational fishing’s future.
“The FishAmerica Foundation, powered by the American Sportfishing Association, is excited to partner with Hobie® Eyewear in supporting their new Hull Float sunglasses,” commented Mary Beth Long, Vice President of Communications for the American Sportfishing Association. “Made of upcycled kayak plastic, this new line of eyewear aligns perfectly with FishAmerica’s conservation-focused mission.”
“Hull Float began as an ambitious, out-of-the-box idea that once seemed unattainable,” stated Dylan Coates, Marketing Manager for Hobie® Eyewear. “After years of testing and development, we’ve brought it to life — a groundbreaking achievement not just for the eyewear industry, but for the fishing community as well. By utilizing upcycled materials, partnering with the FishAmerica Foundation to support vital environmental initiatives, and actively contributing to waterway cleanup efforts, we’ve taken a comprehensive approach to sustainability. Hull Float reflects Hobie® Eyewear’s continued commitment to protecting the aquatic environments we all cherish.”
- Specifications
- Frames: Satin Black frames made from upcycled kayak plastic
- Lenses: Bio-based polarized lenses with hydro/oleophic coatings for easy cleaning in the following tints…
- Grey Polarized
- Copper Polarized with Sea Green Mirror
- Grey Polarized with Cobalt Blue Mirror
- Sightmaster™ Plus for low light conditions
- Hard Case: Protective hard case which is also produced from upcycled kayak plastic
- Microfiber Case: For cleaning lenses without the risk of scratches
- Dimensions
- Eye Size: 63 mm
- Bridge Size: 17mm
- Temple Length: 129mm
- Lens Curve: 8 Base
For more information on the FishAmerica Foundation, visit https://fishamerica.org.
Discover how Hobie® Eyewear is redefining its vision on the water by visiting hobieeyewear.com.
As the exclusive licensee for Hobie® Eyewear, Eyeking LLC stands as a multi-generational, award-winning design firm dedicated to crafting and delivering distinctive eyewear globally. Specializing in private label and licensed eyewear, Eyeking LLC fosters the evolution of Hobie® Eyewear, a brand inspired by the legendary waterman Hobie Alter. This sunglasses collection is tailored for outdoor enthusiasts, water sports athletes, and those passionate about adventure. Since 1982, our extensive line of performance polarized sunglasses has consistently upheld a legacy of cutting-edge vision technology and design focused on enhancing performance. Committed to excellence and driven by a shared love for enriching outdoor experiences, Eyeking LLC and Hobie® Eyewear jointly shape the future of performance eyewear. Explore the collection at www.eyeking.com or www.hobieeyewear.com for more information.
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