Oceanside, CA (January 6, 2024) – Hobie® Eyewear is excited to announce the unveiling of a new product at Surf Expo 2025 that exemplifies the brand’s unwavering commitment to sustainability and environmental stewardship. As the outdoor industry increasingly embraces eco-conscious practices, Hobie® Eyewear is proud to lead by example, showcasing how upcycled materials can be transformed into high-performance, purposeful designs.
Sustainability has become an essential focus for both consumers and brands, and Hobie® Eyewear is committed to meeting this demand with innovative solutions that reduce waste and inspire change. By incorporating upcycled materials into its manufacturing process, Hobie Eyewear underscores the importance of reimagining production methods to protect the environment without compromising quality or performance.
Surf Expo 2025, held at the Orange County Convention Center in Orlando, Florida, from January 8–10, will provide the perfect platform for Hobie Eyewear to share this exciting milestone with the surf and outdoor communities. Attendees will have the chance to connect with the brand, explore its ongoing efforts toward sustainability, and witness how Hobie® Eyewear continues to shape the future of outdoor accessories.
Celebrating 75 years of innovation, Hobie® Eyewear proudly honors the visionary legacy of Hobie Alter, whose groundbreaking designs transformed life on the water. This milestone highlights Hobie’s unwavering dedication to pushing boundaries and inspiring adventure. Carrying this spirit forward, Hobie® Eyewear embodies the same drive for innovation, delivering advanced solutions for water enthusiasts. As part of Hobie’s 75th-anniversary celebration, this unveiling represents another leap in redefining how outdoor enthusiasts experience the world—through eyewear thoughtfully designed for both peak performance and environmental care.
Visit hobieeyewear.com to explore Hobie® Eyewear’s latest innovations and learn more about the brand’s commitment to sustainability.
As the exclusive licensee for Hobie® Eyewear, Eyeking LLC stands as a multi-generational, award-winning design firm dedicated to crafting and delivering distinctive eyewear globally. Specializing in private label and licensed eyewear, Eyeking LLC fosters the evolution of Hobie® Eyewear, a brand inspired by the legendary waterman Hobie Alter. This sunglasses collection is tailored for outdoor enthusiasts, water sports athletes, and those passionate about adventure. Since 1982, our extensive line of performance polarized sunglasses has consistently upheld a legacy of cutting-edge vision technology and design focused on enhancing performance. Committed to excellence and driven by a shared love for enriching outdoor experiences, Eyeking LLC and Hobie® Eyewear jointly shape the future of performance eyewear. Explore the collection at www.eyeking.com or www.hobieeyewear.com for more information.
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