Oceanside, CA (12/15/25) – Hobie® Eyewear announces its return to Surf Expo this January, where the brand will unveil new product introductions that build on its proven momentum in performance, innovation, and sustainability. Exhibiting in booth 207, Hobie® Eyewear will welcome retailers and industry partners to explore key launches and take advantage of exclusive show specials available to attending buyers.
Leading the brand’s Surf Expo 2026 showcase is the expansion of its upcycled Hobie® kayak plastic sunglasses into a new lifestyle floating frame style. Following the strong success of the original Hull Float frame, this latest addition advances Hobie® Eyewear’s eco-friendly design initiative by transforming excess Hobie® kayak plastic into high-performance floating eyewear. Each frame helps divert plastic from landfills while delivering lightweight comfort, reliable buoyancy, and polarized lens performance designed for life on the water. A portion of sales from the collection is donated to the FishAmerica Foundation to support habitat restoration and healthier waterways nationwide.
“The response to our upcycled kayak plastic frames has exceeded expectations,” said Darren Goldman, Vice President at Hobie® Eyewear. “That success gave us the confidence to expand the collection into a more lifestyle-driven frame that still stays true to our water-focused DNA. We see this as an opportunity to elevate eco-friendly eyewear within the category and further influence the surf industry as we continue supporting sustainability anywhere and everywhere we can.”
Also debuting at the show is Hobie® Eyewear’s new ANSI-rated eyewear line. Designed with durability, protection, and comfort in mind, this collection extends the brand into job site and active lifestyle environments while maintaining its signature clarity and optical performance.
Additionally, Hobie Eyewear will introduce its first dedicated line of readers. Built for everyday convenience on and off the water, the collection blends timeless styling with premium lens quality, offering consumers functional eyewear that fits seamlessly into an active coastal lifestyle.
Surf Expo attendees can experience the full collection at booth 207, where the Hobie® Eyewear team will be on site to highlight new products, discuss merchandising strategies, and share the sustainable initiatives introduced over the past year.
Retailers and media are encouraged to visit Hobie® Eyewear at Surf Expo January 7-9th in Orlando, FL to learn more about upcoming initiatives for the year ahead.
Schedule an appointment with the Hobie® Eyewear team at Surf Expo HERE or email [email protected]
As the exclusive licensee for Hobie® Eyewear, Eyeking LLC stands as a multi-generational, award-winning design firm dedicated to crafting and delivering distinctive eyewear globally. Specializing in private label and licensed eyewear, Eyeking LLC fosters the evolution of Hobie® Eyewear, a brand inspired by the legendary waterman Hobie Alter. This sunglasses collection is tailored for outdoor enthusiasts, water sports athletes, and those passionate about adventure. Since 1982, our extensive line of performance polarized sunglasses has consistently upheld a legacy of cutting-edge vision technology and design focused on enhancing performance. Committed to excellence and driven by a shared love for enriching outdoor experiences, Eyeking LLC and Hobie® Eyewear jointly shape the future of performance eyewear. Explore the collection at www.eyeking.com or www.hobieeyewear.com for more information.
For more information, please visit
WWW.HOBIEEYEWEAR.COM
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