Oceanside, CA (January 5, 2026) – Eyeking LLC brand Hobie® Eyewear returns to Surf Expo this week with a strong lineup of new product introductions that reinforce the brand’s focus on performance, sustainability, and real-world functionality. Exhibiting in booth 207, Hobie® Eyewear will unveil multiple new styles and category expansions designed for life on and around the water.
Leading the launch is Hatch Float. A new floating lifestyle frame that builds on the success of the brand’s Hull Float style. Hatch Float is crafted from upcycled Hobie kayak plastic and features the same premium, polarized lens performance and buoyancy that consumers have come to expect. A portion of sales from Hatch Float will support the FishAmerica Foundation, furthering Hobie® Eyewear’s ongoing commitment to conservation and healthier waterways. With its 6-base lifestyle design, Hatch Float expands sustainable eyewear into a more everyday silhouette.
“Hatch Float was inspired by the overwhelming response to Hull Float and the desire to offer that same sustainability story in a more casual wearable frame,” said Stephen Vaughan, Senior Director of Product Development at Hobie® Eyewear. “We wanted to prove that eco-conscious materials and premium performance can exist in styles people want to wear every day.”
Also debuting is Mojo Float 2.0, which is a significant evolution of one of Hobie® Eyewear’s best-selling floating styles. The updated design introduces an anti-fog brow gasket and co-molded MEGOL™ rubber for improved comfort, grip, and moisture management. These enhancements elevate Mojo Float 2.0 into a more technical performance option while maintaining its reliable flotation.
Hobie Eyewear will also introduce a brand-new ANSI Z87.1 safety-rated collection, expanding into protective eyewear designed to meet rigorous impact and safety standards. The collection is highlighted by Everglades ANSI and Everglades ANSI Readers, delivering durable protection while maintaining Hobie® Eyewear’s signature polarized optics.
Rounding out the new Readers Collection are additional reader options in the popular Woody Sport frame. Both Woody Sport Readers and Everglades ANSI Readers are available in two lens tint options and three magnification powers (+1.5, +2.0, and +2.5), offering clear and comfortable vision for close-up tasks without compromising style or performance.
“Our goal with these launches was to listen closely to how our customers actually use their eyewear,” Vaughan added. “From sustainable floating frames to ANSI protection and readers, we designed every product to solve real needs while staying true to Hobie® Eyewear’s heritage.”
Retailers and industry partners are invited to experience the full 2026 Hobie® Eyewear product lineup at Surf Expo in booth 207.
Schedule an appointment with the Hobie® Eyewear team at Surf Expo HERE or email [email protected]
As the exclusive licensee for Hobie® Eyewear, Eyeking LLC stands as a multi-generational, award-winning design firm dedicated to crafting and delivering distinctive eyewear globally. Specializing in private label and licensed eyewear, Eyeking LLC fosters the evolution of Hobie® Eyewear, a brand inspired by the legendary waterman Hobie Alter. This sunglasses collection is tailored for outdoor enthusiasts, water sports athletes, and those passionate about adventure. Since 1982, our extensive line of performance polarized sunglasses has consistently upheld a legacy of cutting-edge vision technology and design focused on enhancing performance. Committed to excellence and driven by a shared love for enriching outdoor experiences, Eyeking LLC and Hobie® Eyewear jointly shape the future of performance eyewear. Explore the collection at www.eyeking.com or www.hobieeyewear.com for more information.
For more information, please visit
WWW.HOBIEEYEWEAR.COM
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