Engaging Content and Promotional Opportunities Designed for Outdoor Enthusiasts and Advertisers
DENVER (April 7, 2025) – Summer camping season is soon here and Game & Fish has the essential Summer Camping Guide, a one-of-a-kind program dedicated to inspire and equip outdoor enthusiasts for their next adventure. From hiking rugged trails to enjoying a night under the stars, camping is more than just an activity—it’s a way of life for millions of people. Game & Fish’s new guide celebrates this passion with a multi-platform initiative under the umbrella of its two networks (Outdoor Channel and Sportsman Channel), streaming platform of MyOutdoorTV, outdoor magazines and digital sites, that combines expert content, immersive video, and dynamic promotional opportunities tailored for both viewers and brand sponsors.
The Summer Camping Guide taps into Game & Fish’s resources to offer engaging and educational content focused on gear, how-to tips, and the best destinations for campers at every skill level. Through video, digital, and social media platforms, this all-encompassing initiative delivers valuable insights, featuring contributions from the Guide’s premier sponsors, including Sucker Punch, Polaris, TiCK MiTT, Streamlight, Cigars International, and Teton.
“Cigars International is thrilled to be a part of Outdoor Sportsman Group’s upcoming Summer Camping Guide” shared Kimberly Shay, Director of Growth and Lifecycle Marketing for Cigars International. “We see this as a great opportunity to connect with OSG’s passionate outdoor audience and share our premium cigar offerings, perfect for relaxing by the campfire after a day of adventure.”
“As millions of Americans gear up to enjoy the great outdoors this spring and summer and as warmer temperatures are creating environments where ticks are living longer, TiCK MiTT is essential for removing ticks off one’s clothes and body, as well as their pet’s fur before they embed, thus reducing the risk of contracting a tick-borne disease,” shared TiCK MiTT in a company statement.
Expert hosts present practical DIY projects, tips, and tricks through video content that’s perfect for adventurers.
- Custom long-form videos are featured on a dedicated camping-focused webpage and MyOutdoorTV, while short-form video content airs across the Outdoor Channel and Sportsman Channel, reaching a broad audience.
- Each video is complemented by digital editorial articles exclusively published by Game & Fish, offering deeper insights and actionable advice.
- Social media campaigns across OSG’s platforms amplify visibility by promoting a high-impact four-week sweepstakes. Participants stand a chance to win weekly prize packs, culminating in an unforgettable grand prize trip to the largest country music festival in Nashville this June.
Together, these elements unite expert knowledge with accessible, engaging content to elevate the modern camping experience for everyone.
About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel (Canada) and MOTV, the world’s leading subscription streaming platform created for outdoor lifestyle enthusiasts. The Group also consists of numerous established publishing assets: 14 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com.
Read the full article here
