BOULDER CITY, Nev. – December 5, 2025 – SHOT Show® Industry Day at the Range, the highly anticipated hands-on event held annually the day before SHOT Show®, is thrilled to announce FN as the official WiFi Sponsor of the 21st annual event, taking place January 19, 2026, at the Boulder Rifle and Pistol Club in Boulder City, Nevada. This collaboration marks a significant milestone in the support and enhancement of connectivity during the premier shooting industry event.
Industry Day offers an unparalleled opportunity for exhibitors to introduce new products, engage with top-tier media and influencers and create direct connections with SHOT Show attendees in a hands-on environment. This exclusive event provides early momentum that extends well into the SHOT Show itself, ensuring maximum exposure for brands ahead of the main event.
FN America, known for its high-quality firearms, is proud to support Industry Day at the Range 2025 by providing WiFi access throughout the venue. This sponsorship underscores FN’s commitment to facilitating communication and connectivity within the firearms industry. Attendees will be able to test products from FN in its exclusive shooting bay.
“Industry Day at the Range is essential for groundbreaking innovations in the firearms industry. Events like this give manufacturers the ability to put new products directly into the hands of consumers as well as industry professionals and media partners who shape the market,” said Dan Hines, Vice President, Commercial Products. “We’re proud to support that mission as the official WiFi sponsor, ensuring FN and all exhibiting partners have the seamless connectivity they need to make a powerful impact.”
“We are excited to announce FN America as our WiFi Sponsor for Industry Day at the Range 2026,” said Kelsey Puryear, Industry Day at the Range co-owner. “This sponsorship will provide seamless connection and interaction within the event, and highlights FN’s commitment to the outdoor industry, providing access for exhibitors, media and attendees.”
The sponsorship by FN further solidifies the event’s position as an essential platform for networking, product demonstrations and the unveiling of the latest advancements in the shooting and outdoor industry.
Supported by the National Shooting Sports Foundation as title sponsor through 2028, Industry Day at the Range remains the only official range event associated with the SHOT Show. Exhibitor space is limited, and early registration is strongly encouraged.
Exhibitor registration will close on December 10, 2025, and limited spaces are available. New exhibitors can register online now to secure their space. Sponsorship information is also available online. For additional details and answers to frequently asked questions, please visit the event website.
For more information about the 2026 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com.
About Industry Day at the Range
Industry Day at the Range™ is the premier event in the shooting sports industry, setting the stage for SHOT Show® each year. Held annually the day before SHOT Show opens, this exclusive, invitation-only event provides qualified media, influencers, ambassadors and key SHOT Show attendees, including buyers from retail, wholesale and law enforcement with the first hands-on opportunity to experience the newest firearms, ammunition and shooting accessories hitting the market.
As the largest and most influential range day of its kind, Industry Day offers an unmatched setting for testing and evaluating products in a real-world setting—connecting top brands with the most important voices and decision-makers in the industry. Owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR, and proudly supported by NSSF as title sponsor, Industry Day at the Range is where SHOT Show truly begins.
About FN
FN America, LLC—the U.S. subsidiary of Belgium-based FN Herstal, S.A.—provides U.S. military, law enforcement and commercial customers with a complete range of state-of-the-art, groundbreaking solutions developed around small-caliber firearms and associated ammunition under the FN brand name.
FN Herstal is the Defense & Security entity of the FN Browning Group that also includes a Hunting & Sports Shooting entity (Browning and Winchester Firearms* brand names) and operates globally.
FN product lines include portable firearms, less lethal systems, integrated weapon systems for air, land and sea applications, remote weapon stations, small-caliber ammunition, as well as modern and cutting-edge solutions to provide enhanced combat, logistics, maintenance and communication capabilities.
In addition to FN America—headquartered in McLean, VA, with manufacturing operations in Columbia, SC—FN Herstal is the parent company of FN UK in the UK and Noptel (optoelectronics) in Finland.
For more information on FN and its latest products, visit us at www.FNAmerica.com or follow us on Facebook, Twitter and Instagram.
*Winchester Firearms is a registered trademark owned by the Olin Corporation.
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