MONA, Utah – March 10, 2025 – Colby Adamek has joined Sierra Bullets and Barnes Bullets as marketing manager, with a focus on the Sierra Bullets’ side of operations. With a decade of experience, Colby Adamek has a strategic mindset and a keen eye for brand development and is eager to further strengthen Sierra Bullet’s visibility and reach.
Originally from the foothills of central Washington, Adamek moved to Bozeman, Montana to pursue a degree in finance from Montana State University. Upon graduating, Adamek joined Stone Glacier as its second employee, where he played a pivotal role in shaping the company into the industry-leading brand it is today. During his time there, Adamek wore many hats, most notably serving as operations director, and more recently, as product line manager and brand manager. His diverse experience in operations, product management and brand strategy has equipped him with a deep understanding of what it takes to build and elevate a brand in the competitive outdoor industry.
Outside of his professional achievements, Adamek is an avid outdoorsman who thrives in the backcountry. His passions include hunting, shooting, river rafting and spending quality time with his wife and two kids in the great outdoors. This personal connection to the outdoors drives his professional ambitions. He looks forward to contributing to Sierra Bullets’ continued success as a brand that aligns with his dedication to quality, performance and the outdoor lifestyle.
“We’re very excited to have Colby join us as a new marketing manager, mostly focusing on Sierra Bullets,” said Sierra Bullets’ and Barnes Bullets’ VP of Marketing and Business Development Andrew Sparks. “His experience, technical knowledge, work ethic and ability to communicate is exactly what we’ve been looking for. Colby is going to hit the ground running and continue our focus on building brand awareness. I’m excited to see what he does for our brands!”
As marketing manager, Adamek will elevate Sierra Bullets’ visibility and strengthen its relationship with hunters, professional shooters and enthusiasts. Adamek will be crucial in amplifying Sierra’s reputation as a leader in bullet innovation, delivering top-tier performance and unmatched quality to its customers. With extensive industry experience and a passion for the outdoors, Adamek brings a unique perspective that will drive new strategies to strengthen and expand Sierra Bullets’ presence in the ammunition industry.
“I am thrilled to join Sierra Bullets and Barnes Bullets and to be part of a brand with such a rich history of innovation and quality,” said Adamek. “Working alongside such an experienced and talented group of professionals is an incredible opportunity, and I look forward to contributing my expertise and passion to help elevate the brand even further.”
Colby Adamek can be reached at [email protected]. More information on the latest new products and offerings from Sierra and Barnes is available at www.sierrabullets.com and www.barnesbullets.com.
About Sierra Bullets
Founded in 1947 and headquartered in Sedalia, Missouri, Sierra Bullets has been dedicated to manufacturing one of the highest-quality, most accurate bullets in the world. From local and international shooting competitions to sport and hunting, Sierra offers best-in-class accuracy and precision that hunting and sport shooting enthusiasts have come to depend on. This performance is born from a proprietary manufacturing process that enables the achievement of the tightest tolerances in the industry. Sierra’s bullets are used for precision target shooting, hunting and defense purposes. In addition to a wide base of retailers, Sierra’s customers include distributors, law enforcement and industry OEMs. Sierra’s products have cultivated a significant consumer following recognized by its iconic “green box” packaging and include globally recognized brands such as Sierra® MatchKing®, Sierra® GameKing®, and Sierra® BlitzKing®. For more information, visit www.sierrabullets.com.
About Barnes Bullets
Headquartered in Mona, Utah, Barnes Bullets has been an industry leader in bullet technology and innovation since 1932. The company manufactures some of the world’s most technologically advanced lead-free bullets and premium hunting, self-defense and tactical ammunition. Barnes has earned its strong reputation through unrivaled performance and results. This reputation is defined by innovative design, advanced manufacturing techniques and a core focus on the end-user. As a result, Barnes has generated a strong consumer following supported by its globally recognized brands Barnes® TSX®, X Bullet®, Varmint Grenade®, Expander®. With its products being sold through its online store, a variety of retailers and international distributors, Barnes’s customers include hunters, range shooters, military and law enforcement professionals around the world. For additional information, visit www.barnesbullets.com.
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