Livingston, MI – Chevalier Advertising, a full-service marketing and communications agency since 1953, with over 50 years of experience in the hunting, shooting, military, and law enforcement industries, is proud to announce its new partnership as Agency of Record for Silent Steel USA, a Michigan-based manufacturer of American-made suppressors.
Silent Steel USA manufactures premium suppressors in Michigan, USA—focusing on quality, performance, and innovation for civilian shooters, law enforcement professionals, and military users. With this new partnership, Chevalier Advertising will lead brand development, strategic communications, digital presence, media planning, and public relations efforts to launch and expand Silent Steel’s presence in the U.S. market.
“Silent Steel represents the future of American suppressor innovation,” said Greg Chevalier, President of Chevalier Advertising. “Their team is passionate about building rugged, reliable products that meet the demands of serious shooters. We’re excited to help tell their story and grow their brand nationwide.”
Silent Steel USA’s suppressors are proudly made in the USA and built to meet the highest standards of durability, sound suppression, and user confidence. Each product reflects a commitment to American craftsmanship and shooter-first design.
“Partnering with Chevalier is a big step forward for us,” said Joe Shaffer, CEO & Founder of Silent Steel USA. “They’ve helped shape some of the most trusted names in the shooting and defense markets, and we’re confident they’ll help do the same for Silent Steel USA.”
Bryan Denny, CEO & Partner of Silent Steel USA, added, “As we continue to grow our footprint across the U.S., we needed a partner who truly understands the industry and shares our passion for quality. Chevalier is that partner.”
Chevalier Advertising will oversee all aspects of Silent Steel USA’s marketing and branding, including creative development, trade media placement, influencer engagement, and digital strategy.
For more information about Silent Steel USA, visit www.silentsteelusa.com.
To learn more about Chevalier Advertising, visit www.chevalier-adv.com.
About Silent Steel USA:
Delivering cutting-edge suppressors engineered for safety, durability, and performance, Silent Steel USA is trusted by military professionals and shooting enthusiasts alike.
As the independent U.S. extension of a leading Finnish brand, Silent Steel USA was founded to bring proven European suppressor innovation stateside. Renowned across Europe for exceptional design and manufacturing precision, Silent Steel has earned a reputation for performance and reliability. Our U.S. team continues the legacy with a focus on advancing suppressor technology to meet the unique demands of the American Military, law enforcement, and civilian shooters.
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