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Home » BERETTA SIGNS UP TO BECOME A PREMIUM PARTNER OF ISSF HOUSE DURING THE OLYMPIC GAMES

BERETTA SIGNS UP TO BECOME A PREMIUM PARTNER OF ISSF HOUSE DURING THE OLYMPIC GAMES

Adam Green By Adam Green May 31, 2024 4 Min Read
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BERETTA SIGNS UP TO BECOME A PREMIUM PARTNER OF ISSF HOUSE DURING THE OLYMPIC GAMES

The International Shooting Sport Federation is delighted to announce that the renowned  firearm, apparel, and accessory manufacturer Beretta has signed up to become a Premium  Partner of ISSF House, which will serve as the hospitality and media hub for the shooting  family in Chateauroux, France during the Olympic Games Paris 2024. 

Luciano Rossi, ISSF President said: 

“I’m delighted to welcome one of the world’s most legendary companies to become a  premium partner of ISSF House, with more announcements coming in the weeks to come. Thanks to the support of my colleagues on the Executive Committee and Council, ISSF can show that our commitment to innovation and creativity with the ISSF House concept is  attractive to commercial partners as well. This is a demonstration of the forward-thinking  and progressive nature the Federation which we plan to continue beyond Paris 2024.” 

Franco Gussalli Beretta, President of Fabbrica d’Armi Pietro Beretta said: 

“Being alongside ISSF in this new Olympic adventure, that is about to begin, is both an  honour and a responsibility for us at Fabbrica d’Armi Pietro Beretta. It is an honour to assist  the International Federation and its efforts to promote the Olympic disciplines. It represents  the pinnacle of the support that my family’s company has always provided, and will  continue to provide, to this noble sport. It was 1956 when, in Melbourne, Galliano Rossini,  swinging one of our shotguns, won the gold medal in the Olympic Trap discipline. Since  then, we have experienced many satisfactions thanks to a roster of world-class athletes that  no other company in the world can boast. 

“It is also a responsibility because we fully understand the importance of supporting the  sport’s development without delay, preserving its history while enriching it with new  horizons. For this reason, we have been committed for years designing and implementing  specialized products and services. This development goes hand in hand with our Group’s  growth: the enrichment coming from new acquisitions by Beretta Holding will positively  impact not only the Olympic shooting disciplines but the entire shooting world.”

ISSF House is expected to deliver a unique experience to guests during the period of the  Olympic Games, and a gathering place for athletes, including medal winners, after the  competitions and which will be open to Olympic media to increase awareness of the sport. 

  • Partners may secure one of 3 tiers (Premium, Official, Supporting).
  • All partners are getting a combination of ISSF House Access, Gala Dinner Invites,  Branding throughout the ISSF House and amplification of the partnership on ISSF  channels. 
  • Partners have also been invited to join the ISSF to watch the Olympic Opening  Ceremony at ISSF House. 
  • Brands have also some specific activations, especially on digital platforms. 

This series of partnerships for ISSF House marks a significant step in the ISSF strategy to  create stronger relationships with brands and federations across the sport. ISSF will leverage this opportunity to further invest in the development of the sport and harness the support  of ISSF partners in long term planning. 



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