July 2025, Accokeek, MD – The new Benelli Advanced Impact (A.I.) technology is rewriting the rules of shotgun performance. On July 15, Benelli launched a new website dedicated to this breakthrough, giving shooters a clear look at how Advanced Impact barrels deliver results no other system can match.
More than just an improvement, Benelli Advanced Impact represents a complete rethinking of barrel design. By engineering a new internal bore profile and pairing it with the Advanced Impact CRIO™ choke system, Benelli has created an unmatched combination that delivers greater velocity, harder hits, tighter patterns, and more pellets on target – every time you pull the trigger.
Exhaustive independent validation gets to the point:
- Up to 50% more penetration for more decisive takedowns and more dusted clays
The new website gives shooters an in-depth look at the advantages of this new technology. Visitors can visually explore real-world gel block and shot string tests with the most popular loads for waterfowlers, upland hunters, turkey hunters, and clay shooters. This immersive resource equips hunters with the unbiased data they need to make confident purchasing decisions.
“Benelli has always pushed the boundaries of shotgun innovation, and Advanced Impact is the next bold step in that legacy,” said Bret Maffett, Product Manager. “You can see the results on paper, but once you experience it in the field first-hand, you realize this isn’t just an upgrade – it’s a true game changer.”
Advanced Impact is the first shotgun barrel system of its kind to earn international patents, setting a new benchmark in ballistic performance and technological leadership.
Shooters can experience Advanced Impact technology now on select Super Black Eagle 3 and Ethos models. To see the full story, test results, and the difference for yourself, visit https://www.benelliusa.com/advanced-impact.
For more information on Benelli USA’s full line of premium shotguns and centerfire hunting rifles, go to BenelliUSA.com.
About Benelli
Benelli, headquartered in Accokeek, Maryland, offers the largest selection of semi-automatic shotguns in the world, as well as a variety of rifles. Since the company’s inception, Benelli has led the world in innovative firearm technology, including the ground-breaking Benelli Inertia Driven system, Advanced Impact Technology, Advanced Impact barrel technology, effective recoil-reduction systems, and the BE.S.T. anti-corrosion coatings. Because of this commitment to innovation, Benelli is recognized as the world’s leading manufacturer of premium firearms for competitive shooters, hunters, and defense professionals.
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