Industry Veteran Executive brings over 30 years of expertise to expand Retay USA and Breda America Group (Breda AG) marketing efforts in the U.S.
Easton, Md. (January 2025) – Banshee Brands Inc., the parent company of RETAY USA and Breda America Group (Breda AG), is pleased to announce the appointment of Michael Narus as Vice President of Marketing. Narus brings over three decades of proven success in the shooting sports industry, with deep expertise in driving brand growth, building strategic partnerships, and developing innovative marketing strategies.
In his new role, Narus will oversee all marketing operations in the U.S., focusing on engaging consumers with the superior performance and benefits of RETAY USA and Breda AG products. Leveraging his extensive experience with industry-leading brands, Narus is poised to elevate the presence of Banshee Brands’ products and build enduring connections with consumers and dealers alike.
“Adding Michael to our team reflects our unwavering commitment to delivering high-performance products for every shooting enthusiast,” commented Christian Handy, CEO of Banshee Brands Inc. “His wealth of industry knowledge, strategic insights, and long-standing relationships make him an invaluable asset to our organization.”
Narus’ career is marked by significant achievements, including his leadership in managing marketing teams, fostering key account relationships, and executing campaigns that have driven revenue and brand awareness for globally recognized brands. He has consistently demonstrated an ability to identify opportunities, implement effective strategies, and deliver measurable results.
“I’m thrilled to join the Banshee Brands team and contribute to the continued growth and success of RETAY USA and Breda AG,” said Narus. “I look forward to collaborating with this talented team to enhance our engagement with consumers and partners. Great times are ahead, and I’m excited to be a part of this journey.”
For inquiries, Narus can be reached at [email protected]. For more information about Banshee Brands Inc. or their partner manufacturers, please visit www.bansheebrands.com.
About RETAY USA:
Located in the Mid-Atlantic outdoor enthusiasts’ paradise of Easton, Maryland, RETAY USA is the North American strategic arm for Retay Arms of Konya, Turkey. RETAY USA manages the brand’s marketing and sales efforts, importation, logistics, and distribution in North America, as well as warranty service for the RETAY brand of shotguns. RETAY shotguns integrate more innovative design elements for better results in the field, right out of the box. For more information visit RETAYUSA.com and follow on Facebook, Instagram, and YouTube.
About Breda America Group (Breda AG):
Founded in Milan in 1861 by Ernesto Breda, the company began as a small locomotive manufacturer. By the turn of the century, it had grown into the leading armaments supplier to the Italian military producing everything from small arms to tanks and aircraft. For over a century, Breda has focused engineering efforts on producing the best barrels in the world. Breda shotguns incorporate improved chambers and bore specifications to improve cycling speed and reduce felt recoil, as well as contribute to increased consistency in shot patterns. Breda stands behind their shotguns with their best-in-class Limited Lifetime Warranty program and “in-house” parts and service center located at the Breda AG headquarters in Easton, Maryland.
About Banshee Brands Inc.:
Banshee Brands Inc. is a privately held corporation that establishes strategic partnerships with select international and domestic manufacturers. Banshee Brands Inc. provides oversight and management for the US operations of our manufacturing partners encompassing logistics, marketing, sales, distribution, and customer service.
Read the full article here
