Lenexa, KS (March 31, 2026) – Athlon Optics introduces the Midas HMR GEN2, a premium hunting riflescope built for hunters who value versatility, reliability, and straightforward performance across a wide range of seasons and setups. Designed as a true workhorse optic, the Midas HMR GEN2 delivers high-end features and dependable clarity without unnecessary complexity.
The Midas HMR GEN2 is built for the everyday hunter, from whitetail stands in the hardwoods to open-field setups and weekend range sessions. Whether climbing into a tree stand before sunrise, watching a field edge at last light, or managing predators on your property, the Midas HMR GEN2 is designed to adapt to your hunt and your routine.
Featuring fully multi-coated glass and a rugged one-piece 30mm aircraft-grade aluminum tube, the Midas HMR GEN2 provides bright, clear images and dependable durability in changing conditions. Its Precision Zero Stop system and intuitive turret configurations give hunters the option to dial when needed while maintaining a simple, confidence-inspiring setup for those who prefer to set their zero and focus on the hunt.
The Midas HMR GEN2 is available in nine models across three configurations, giving hunters the flexibility to choose what best fits their style. The 2-12×42 Midas HMR GEN2 features exposed turrets and a 3.62″ eye relief, making it a versatile option for hunters who want flexibility in a compact package.
The 2.5-15×50 Midas HMR GEN2 features exposed elevation, capped turrets and a 3.97″ eye relief, offering a streamlined, low-profile option ideal for hunters who prefer a set-it-and-forget-it approach in the field.
The 4-24×50 Midas HMR GEN2 features exposed elevation, capped turrets and a 3.93″ eye relief, giving shooters added reach for longer shots while still maintaining the reliability expected from a daily-use optic.
Each configuration is available in multiple reticle options, including AHMC1 SFP IR MOA, APLR-H2 SFP IR MOA, APRS-H2 SFP IR MIL, and BDC 600A SFP IR MOA, with pricing ranging from $724.99 to $799.99.
All Midas HMR GEN2 models are available now through authorized Athlon Optics dealers and at athlonoptics.com.
About Athlon Optics
Athlon is a proud U.S. sports optics product company. Devoted to designing and delivering superior quality optics products and outdoor accessories at a competitive price to our consumers via our distribution and retail channels. Athlon has strong engineering capabilities, strategic alliances with quality manufacturers, and a streamlined, fully integrated supply chain. These advantages enable us to bring the latest cutting-edge technologies and cut out the extra layers of traditional supply chains. With these advantages, we are able to deliver products to consumers at significant cost savings. Our goal from day one is to pass those savings to you, the outdoor enthusiast.
For more information, please visit: athlonoptics.com
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