NEW ULM, MN — The voting members of the Archery Trade Association have elected their 2025-2026 ATA Board of Directors. This election, which ran from Jan. 31 to March 1, resulted in three board members retaining their seats and one newly elected board member.
Keith Arnold, vice president of sales at TenPoint Crossbow Technologies; Dale Morrell, owner of Morrell Targets; and Teresa Rivers, CEO of 3Rivers Archery, have all been re-elected by their ATA peers to serve a four-year term from April 1, 2025, through March 31, 2029. Durk Stark, brand manager of Flex Fletch, was also elected to serve the remainder of an open board seat, which concludes in March of 2026.
“ATA’s Board of Directors are committed to leading the industry forward and advancing the organization’s goals and mission,” said Jeff Poole, president and CEO of the ATA. “They are a diverse and talented group from all corners of the archery industry and well suited to represent the interests of all ATA members.”
In addition to dedicating their time to the ATA and the archery and bowhunting industry, these board members bring valuable experience and expertise to help address the industry needs of ATA’s members. Under the board’s guidance, the ATA will continue advocating for and protecting the archery and bowhunting industry while inspiring future archers through education and recruitment programs.
The ATA thanks its voting members for participating in this year’s Board of Directors election, as well as the current board for their service and time to the association and the industry. The ATA leadership team and the Board of Directors will meet in Louisville, KY, April 8-9 for their first meeting since the election. All ATA members are welcome to attend.
To learn more about ATA, including programs, services and membership opportunities, click here. For questions or information on attending the next Board meeting, contact Jennifer Mazur, ATA’s senior director of outreach and education, at [email protected] or (507) 233-8139.
Serving our members since 1953, the Archery Trade Association is the leading organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA works to increase the recruitment and retention of new, current and once-active archers and bowhunters, while serving as a driving force in defending, educating and lobbying for the greater good of the industry and sport. The ATA preserves and promotes archery and bowhunting’s rich heritage to ensure active consumer participation, and successful manufacturing and retailing for generations to come. The ATA owns and operates the ATA Show, the archery and bowhunting industry’s largest and longest-running trade show worldwide.
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