MONA, Utah – January 13, 2025 – Sierra Bullets and Barnes Bullets are pleased to announce its strategic partnership with H&G Outdoors, a family-owned sales representative agency in the outdoor sporting goods and shooting sports industries. Founded in 1978, H&G Outdoors has decades of experience and a well-established presence in the outdoor market.
“I am very pleased to announce H&G as our new rep agency for Barnes and Sierra brands,” said Sierra Bullets’ and Barnes Bullets’ CEO Jim Bruno. “They currently manage high quality firearm, optic and accessory brands that will complement our premium ammunition and bullets.”
Vice President of H&G Outdoors Mike Harsany said, “H&G Outdoors is extremely pleased and honored to be joining the Sierra and Barnes team with their industry leading commitment to performance, innovation and longstanding business relationships. We are beyond excited to be partnering with Sierra and Barnes as their sales force in the East and Central portions of the U.S. We feel with our dedication to the shooting sports industry and our longstanding relationships, we can increase their brands’ footprint and market share.”
With a reputation for strong relationships and deep industry knowledge, H&G Outdoors has a proven track record of creating growth and success in the outdoor industry. Sierra Bullets’ and Barnes Bullets’ partnership with H&G Outdoors is poised to enhance the reach and visibility of its premium products. This collaboration illustrates the shared commitment to high-quality work and expanding Sierra Bullets’ and Barnes Bullets’ brand presence.
VP of Commercial Sales Jay Stuart said, “I’m very excited to have H&G, such an iconic and legendary sales team, representing the Sierra and Barnes brands. Their leadership team, knowledge and work ethic are unmatched in this industry. H&G is absolutely the right partner in our continued pursuit of growth.”
For additional information about H&G Outdoors, visit the website at hgreps.com.
More information about Sierra Bullets and Barnes Bullets is available at www.sierrabullets.com and www.barnesbullets.com.
About Sierra Bullets
Founded in 1947 and headquartered in Sedalia, Missouri, Sierra Bullets has been dedicated to manufacturing one of the highest-quality, most accurate bullets in the world. From local and international shooting competitions to sport and hunting, Sierra offers best-in-class accuracy and precision that hunting and sport shooting enthusiasts have come to depend on. This performance is born from a proprietary manufacturing process that enables the achievement of the tightest tolerances in the industry. Sierra’s bullets are used for precision target shooting, hunting and defense purposes. In addition to a wide base of retailers, Sierra’s customers include distributors, law enforcement and industry OEMs. Sierra’s products have cultivated a significant consumer following recognized by its iconic “green box” packaging and include globally recognized brands such as Sierra® MatchKing®, Sierra® GameKing®, and Sierra® BlitzKing®. For more information, visit www.sierrabullets.com.
About Barnes Bullets
Headquartered in Mona, Utah, Barnes Bullets has been an industry leader in bullet technology and innovation since 1932. The company manufactures some of the world’s most technologically advanced lead-free bullets and premium hunting, self-defense and tactical ammunition. Barnes has earned its strong reputation through unrivaled performance and results. This reputation is defined by innovative design, advanced manufacturing techniques and a core focus on the end-user. As a result, Barnes has generated a strong consumer following supported by its globally recognized brands Barnes® TSX®, X Bullet®, Varmint Grenade®, Expander®. With its products being sold through its online store, a variety of retailers and international distributors, Barnes’s customers include hunters, range shooters, military and law enforcement professionals around the world. For additional information, visit www.barnesbullets.com.
About H&G Outdoors
Based out of Minnesota, H&G Outdoors marries a passion for the outdoor and shooting sports industry with a deep group of tenured sales representatives. A second-generation family-owned business, H&G founded in 1978, brings more than forty-five years of category experience and represents some of the leading manufacturers within the industry.
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