Cross-Platform Event Showcases a Variety of Advertising Partners While Helping Consumers Dream of Their Ultimate Season
DENVER (August 5, 2024) – Outdoor Sportsman Group (OSG) and its advertising partners are helping outdoor enthusiasts dream of the best season of the year, Fall, with Ultimate Season ’24, a consumer’s complete guide to finding success in the field. This multi-platform initiative will showcase “must-have” new products while offering a wealth of tips from OSG’s foremost experts starting August 1 and running through October 2024. Plus, George Strait comes along for the ride to celebrate the 2024 hunting season with a VIP Grand Prize experience sweepstakes for consumers.
As the fall hunting season approaches, preparation becomes paramount. Ultimate Season ’24 offers a first look at the hottest new hunting products from brands such as Old Trapper, Sightmark, Browning, Moultrie Mobile, Rocky Boots and SnapSafe, to name a few. But that’s just the beginning. The platform also features an unmatched variety of video content, expert articles, and tried-and-true tips from Outdoor Sportsman Group’s industry experts, making it the go-to source for everything hunters need to prep for a dream season.
Outdoor Sportsman Group is committed to providing top-tier resources and content for the outdoor community. Ultimate Season ’24 is designed to empower hunters with the knowledge and tools they need to find success in the field this fall. From innovative products to expert advice, we’ve gathered everything in one place to help our readers achieve their ultimate hunting goals.
Ultimate Season ’24 will showcase new gear and products available to outdoor lifestyle enthusiasts through OSG’s multi-platform media assets:
- World-class programming on Outdoor Channel and Sportsman Channel
- Long-form custom digital videos on OSG branded websites as well at MyOutdoorTV
- Expert editorial content displayed in Game & Fish, Petersen’s HUNTING, North American Whitetail magazines and websites (gameandfishmag.com, petersenshunting.com, and northamericanwhitetail.com)
- Immersive and interactive social media experience for consumers across OSG’s social media portals
- Multi-winner sweepstakes, including the “Ultimate Season Prize Packs,” plus an experiential grand prize to see country music artist George Strait in concert.
“Old Trapper is proud to continue our sponsorship of the Outdoor Sportsman’s Group’s Ultimate Season,” commented Robert Leary, Chief Marketing Officer of Old Trapper. “This partnership embodies our dedication to quality and the outdoor lifestyle. We look forward to supporting more exciting adventures and connecting with outdoor enthusiasts through this incredible series.”
“Moultrie is excited to help hunters gear up for the fall hunting season,” said Daniel Wilson, General Manager at Moultrie. “Through cellular cameras and feeders, Moultrie makes it possible to stay connected to your hunting property even when you can’t be there. From localized deer movement forecasts to mapping out your hunt, to remotely monitoring your feeders, the Moultrie Mobile app has everything you need to plan your hunt in the field.”
Ultimate Season ’24 gold sponsor: Old Trapper
Ultimate Season ’24 silver sponsors: Browning, Sightmark, Moultrie Mobile, Rocky Boots and SnapSafe.
About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel (Canada) and MOTV, the world’s leading subscription streaming platform created for outdoor lifestyle enthusiasts. The Group also consists of numerous established publishing assets: 14 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com.
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