AUSTIN, Texas – September 10, 2026 – ShellShock Protection, a next-level name in hearing and eye protection, is excited to announce its first brick-and-mortar retail partnership with Rainier Arms.
ShellShock Protection products are now available at all Rainier Arms locations, giving customers the opportunity to see, handle and purchase the brand’s eye and hearing protection products in person. The partnership represents an important milestone as ShellShock continues to expand its retail presence to make its high-quality protective gear more accessible to shooters and outdoor enthusiasts.
“We’re excited to bring ShellShock Protection to the Rainier family,” said Tuan Tran, associate at Rainier Arms in Oklahoma City. “Their line of premium eye and ear protection is something we are excited to showcase and provide our customers with.”
Founded by the team behind Pew Pew Tactical, ShellShock Protection was created from years of hands-on experience testing firearms and gear on the range. The brand’s mission is straightforward: provide comfortable, effective eye and ear protection that allows shooters to focus on the experience without compromising protection.
ShellShock’s lineup includes its EXO Pro electronic and passive earmuffs, SWITCH ballistic glasses and a variety of eye-and-ear combination kits. Products feature professional-grade protection alongside comfort-focused design elements, including PureSeal gel ear cups, low-profile earcups designed to accommodate a rifle cheek weld and ANSI-rated protective eyewear.
“Securing our first brick-and-mortar retail partner is a major milestone…one that propels ShellShock brand forward,” said Eric Hung, founder of ShellShock Protection. “Rainier Arms has built a reputation around offering quality products to knowledgeable firearm enthusiasts, making them an ideal partner as we expand ShellShock’s presence beyond direct-to-consumer sales. We’re excited for customers to be able to experience the comfort and performance of our products firsthand.”
Rainier Arms, founded in 2005, serves firearm enthusiasts with a broad selection of firearms, parts and accessories, with locations in Auburn, Washington; Oklahoma City, Oklahoma; and Wichita, Kansas. The company’s longstanding focus on quality products and knowledgeable service makes it a natural retail partner for ShellShock Protection.
For more information about ShellShock Protection, visit shellshockpro.com or follow ShellShock Protection on Instagram and Facebook.
About ShellShock Protection
ShellShock Protection designs and manufactures premium eye and ear protection for shooting sports and outdoor applications. Built with durability, comfort and performance in mind, ShellShock Protection products are trusted by professionals and enthusiasts alike. From the team behind Pew Pew Tactical, these products have been tested with thousands of hours on the range, ensuring that every pair of ballistic glasses and hearing protection earmuffs meet professional standards and safety requirements.
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