SLG2, Inc. and BRCC Bring Premium Coffee Tastings to Events Nationwide
ATHENS, Ala. – August 12, 2026 – SLG2, Inc., a leader in firearms safety and shooting sports experiences, is proud to announce the return of Black Rifle Coffee Company (BRCC) as a corporate partner. The renewed partnership builds on a successful relationship between the two organizations and expands on-site offerings for event attendees through complimentary BRCC tastings at SLG2 events across the country.
As part of the partnership, BRCC beverages will be offered during Shoot Like A Girl events, providing a chance for guests to sample the company’s premium coffees and ready-to-drink energy offerings. The addition of BRCC reinforces SGL2’s commitment to creating memorable event experiences that extend beyond the firing line, giving attendees opportunities to discover new products, connect with trusted brands, and enjoy the camaraderie of the outdoor community.
“We’re thrilled to welcome Black Rifle Coffee Company back to the SLG2 family,” said Karen Butler, founder and president of SLG2, Inc. “Our audiences share a passion for the outdoors, service, and community, all of which are hallmarks of the BRCC brand. Having BRCC back on tour allows us to offer an even richer event experience while giving attendees an opportunity to connect with America’s Coffee.”
“Black Rifle Coffee is excited to once again partner with SLG2 and connect with their incredible audience across the country,” said Evan Hafer, Founder, Black Rifle Coffee Company. “Their events bring together people who value the outdoors and their community which makes them a natural fit for our brand. Together, we look forward to providing thousands of people with the opportunity to experience our products and learn more about who we are.”
In addition to the complimentary tastings, the partnership creates opportunities for collaborative promotions, consumer engagement and community outreach across SLG2’s family of brands including Shoot Like A Girl, Safe LivinG, Hunt Like A Girl, and SLG2 Consulting.
For more information about SLG2, Inc. and its brands, please visit slg2inc.com. Follow along on Facebook and Instagram.
About SLG2, Inc.
Founded in 2008, SLG2, Inc. is an experiential marketing company specializing in the outdoor and safety industries. Through its flagship brands—Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting—the company creates immersive, safety-focused experiences that build brand loyalty and convert curious newcomers into passionate outdoor enthusiasts. SLG2’s iconic mobile events and data-driven insights help partners maximize ROI while expanding their customer base.
For more information, visit SLG2inc.com.
About Black Rifle Coffee Company
Black Rifle Coffee Company (BRCC) is a Veteran-founded premium coffee company and lifestyle brand serving beverages to people who love America. Launched in 2014 by veterans Evan Hafer, Mat Best, and Jarred Taylor, Black Rifle develops its premier coffee roast profiles with the same mission focus its founders learned while serving in the military. Guided by its promise of Great Coffee, Great Mission, No Compromise, BRCC is committed to supporting Veterans, active-duty military, first responders, and the American way of life.
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