(THIEF RIVER FALLS, MN July 6, 2026) — Arctic Cat proudly announces the appointment of Avi Laub as Director of Sales for the United States, a pivotal leadership role that will help drive the company’s continued growth, dealer engagement, and market expansion across the country.
Laub joins Arctic Cat with more than 28 years of experience in the powersports industry, bringing a proven track record of sales leadership, strategic execution, and relationship building. Throughout his distinguished career, Laub has held key positions including District Sales Manager, Regional Sales Manager, Director of Sales, and most recently Brand Director for respected global brands.
In his new role, Laub will lead Arctic Cat’s U.S. sales organization, focusing on strengthening dealer partnerships, expanding the dealer network, and accelerating growth across all product categories.
“From day one of this process, everybody I spoke with at Arctic Cat opened their arms, and it immediately felt like this was the place I was meant to be,” Laub said. “This team is the envy of the industry right now. I believe Arctic Cat has an incredible opportunity to build out our sales organization and our dealer network by partnering with the right people and quality businesses.”
Arctic Cat leadership expressed strong enthusiasm about the appointment, citing Laub’s deep industry expertise and passion for customer and dealer success.
“We are very fortunate and excited to add somebody with Avi’s experience, knowledge, passion and talent to our team,” said Erik Nelson, Vice President of Sales at Arctic Cat. “His understanding of the dealer and sales rep experiences, combined with his ability to build positive relationships, make him an ideal fit. Working together, our team will continue to build momentum for Arctic Cat and our dealers, knowing that our best days lie ahead.”
Laub’s addition underscores Arctic Cat’s commitment to investing in world-class talent as the company continues to innovate and grow within the competitive powersports market. As dealer relationships and success continue to be a focal point for the business, Arctic Cat remains committed to identifying the right partners to service the communities of our customers.
ABOUT ARCTIC CAT: Arctic Cat has been a leader in the offroad industry since 1962. Arctic Cat manufactures and markets snowmobiles, ATVs, and side-by-sides, and is dedicated to delivering premium vehicles designed to exceed expectations. With a strong network of dealers and distributors and a legacy of innovation, Arctic Cat continues to push the boundaries of adventure and durability for riders across the globe.
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