HOUSTON, TX – May 26, 2026– The Hunting Matters podcast is proud to announce an episode featuring Jon Allen, co-founder of TRACT Optics and one of the most respected voices in the sporting optics industry.
During the episode, Allen shares his journey from growing up in the mountains of Colorado and Utah to becoming a leader in the optics world through influential roles with Redfield, Nikon, and ultimately TRACT Optics. Listeners will hear firsthand insights into the evolution of hunting optics, product innovation, consumer-focused business strategies, and the challenges of launching a modern direct-to-consumer brand in a competitive marketplace.
Allen also discusses the importance of quality optics in the field, how technology has transformed the hunting experience, and why customer trust remains at the center of TRACT’s mission.
With more than 25 years of experience in product development, sales, marketing, and outdoor industry leadership, Allen provides valuable perspective for hunters, shooters, conservationists, and outdoor enthusiasts alike.
The episode also touches on Allen’s personal values, including the influence of faith, family, and the outdoors in shaping both his career and leadership philosophy.
Listeners can tune in to the latest episode of Hunting Matters on all major podcast platforms.
For more information about TRACT Optics, visit: https://tractoptics.com/
About Hunting Matters
Hunting Matters is the official, award-winning podcast of the Houston Safari Club Foundation. Featuring hunters, conservationists, outdoor professionals, and thought leaders, each episode dives deep into the stories that shape the future of wildlife and hunting heritage. Hunting Matters is available on Apple Podcasts, Spotify, and other major podcast platforms, as well as at https://hscfdn.org/hunting-matters-podcast/.
About Houston Safari Club Foundation
HSCF is a Houston-based nonprofit dedicated to preserving the sport of hunting through education, conservation, and the promotion of our hunting heritage. Learn more at wehuntwegive.org.
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