ATHENS, Ala. – April 20, 2026 – SLG2, Inc., the outdoor industry’s leading experiential marketing company, will make a stop with its Shoot Like A Girl experience at Bass Pro Shops in Albuquerque, New Mexico, on April 25–26 as part of its 2026 Grand Safety Tour.
This one-of-a-kind event offers a free, interactive, and safe environment designed to introduce women, families, and outdoor enthusiasts to the shooting sports. Led by a team of all-women instructors, the event prioritizes safety, responsibility, and confidence through hands-on product demonstrations.
“There are few things more powerful than seeing a Shoot Like A Girl guest walk away feeling confident and inspired,” said Karen Butler, president of SLG2, Inc. “We’ve created a comfortable, judgement-free environment with the best instructors, so guests of all experience levels can learn, ask questions, and feel empowered—from safety fundamentals to finding the right products for them.”
The main attraction of the event features Shoot Like A Girl’s semi-tractor trailer mobile range, offering participants ages 18 and older an instructor-led opportunity to safely handle firearms and experience shooting using a FATS by Inveris military-grade simulator that delivers realistic feedback.
In addition to firearms education, the experience includes an introduction to archery led by certified coaches. Youth and teens are encouraged to attend and participate in firearm and archery safety talks, creating an engaging and educational environment for the entire family.
Outside of the range, attendees can explore the Shoot Like A Girl gun bar, featuring a variety of firearms, as well as product demonstrations from leading industry brands. Guests will have the opportunity to learn about firearms, optics, holsters, concealed carry handbags, pepper spray, and other outdoor accessories in a safe and supportive setting.
Women, men, and families of all experience levels are welcome, and no prior knowledge is necessary to participate. This event is free to attend, and all equipment will be provided on-site. For more information about SLG2, Inc. and its brands, please visit slg2inc.com. Follow along onFacebook and Instagram.
Event Location:
Bass Pro Shops 5151 Lang Avenue NE
Albuquerque, NM 87109
Event Details:
Saturday, April 25: 9:00 a.m. – 6:00 p.m.
Sunday, April 26: 9:00 a.m. – 1:00 p.m.
Media Contact: [email protected]
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About SLG2, Inc.
Founded in 2008, SLG2, Inc. is an experiential marketing company specializing in the outdoor and safety industries. Through its flagship brands—Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting—the company creates immersive, safety-focused experiences that build brand loyalty and convert curious newcomers into passionate outdoor enthusiasts. SLG2’s iconic mobile events and data-driven insights help partners maximize ROI while expanding their customer base. For more information, visit SLG2inc.com.
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