INMAN, S.C. – February 24, 2026 – TrueTimber, the world’s best-selling camo brand, announced its collaboration with Softopper on the Softopper Camo Line is now available for pre-order. The line features two TrueTimber patterns, Vintage Brown and Midnight, and are offered for various models across Toyota, Dodge Ram, Jeep, Chevy and GMC.
“Partnering with TrueTimber was a natural fit for us,” said Eryn Kuchenrither, marketing manager at Softopper. “Our customers rely on their trucks for everything from daily driving to backcountry adventures, and they want gear that reflects how they live and where they go. Bringing TrueTimber’s proven camo patterns to our retractable truck bed covers gives drivers a new way to personalize their setup while still getting the durability, versatility and performance they expect from Softopper.”
Built for outdoor adventurers, Softopper’s retractable truck bed covers deliver rugged protection, versatile functionality and all-weather performance. Now offered in two TrueTimber camo patterns, the Softopper Camo Line gives truck owners the ability to customize their trucks with added utility.
“TrueTimber is excited to partner with Softopper on this line of camo truck bed covers,” said TrueTimber CEO Rusty Sellars. “Softopper shares our dedication to providing innovative designs for outdoor enthusiasts, and this collaboration is set to offer truck owners a new look that aligns with their lifestyle. We are excited to see our camo move beyond the woods and onto the road.”
TrueTimber’s Vintage Brown pattern blends browns and tans that are designed to complement a wide range of outdoor environments. The grounded, traditional camo pattern pairs perfectly with daily drivers, work trucks and weekend rigs alike. Vintage Brown delivers a natural look that reflects a rugged lifestyle, while also remaining classic and functional.
TrueTimber’s Midnight pattern is a mixture of black and dark gray color variations designed for drivers who want a tougher, more modern look. Its multidimensional mixture of dark colors blends effortlessly into shadowed terrain. Ideal for adventure rigs and lifted trucks, along with dark wheels, bumpers, racks, lighting mounts and armor, Midnight delivers a strong, tactical identity.
The collaboration, bringing together two brands that both offer innovative design and trusted reliability, is now available for pre-order. To learn more about the Softopper Camo Line, visit Softopper.com.
To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.
About TrueTimber
Founded in 2005 and headquartered in Inman, South Carolina, TrueTimber has become a leader in developing hyper-realistic, performance-driven camouflage patterns and the apparel and accessories built around them. Each TrueTimber pattern is created through extensive field research, advanced imaging, and rigorous testing to ensure it blends naturally into the environments hunters and outdoorsmen encounter most. That same commitment to innovation carries through to the brand’s full line of apparel and gear, which is designed for durability, comfort and reliable performance in the field. TrueTimber products are available at retailers across the United States and Canada, contributing to its position as The World’s Best-Selling Camo. For more information, visit TrueTimber.com.
About Softopper
Founded on the belief that truck gear should be as versatile as the people who use it, Softopper designs and manufactures premium soft truck bed covers and accessories built for real-world use. Known for their retractable design, durable construction and all-weather performance, Softopper products deliver flexible protection and functionality for work, travel and outdoor adventure. With a focus on quality craftsmanship and practical innovation, Softopper continues to provide truck owners with dependable solutions that adapt to wherever the road—or trail—leads.
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