Eagan, MN – Leading outdoor retailer SCHEELS has renewed its sponsorship of the non-profit USA Clay Target League, the nation’s largest youth clay target shooting sports organization. SCHEELS has been a supporter of the League since 2012.
“SCHEELS is proud to continue its support for the USA Clay Target League” said Kolin Bartlett, Partnership Coordinator for SCHEELS. “The League has worked tirelessly to expand outdoor shooting sports opportunities to students and their schools, and SCHEELS is proud to have been a part of those efforts for over 14 years.”
“The League is very gratified to have SCHEELS as a supporter,” said John Nelson, President of the USA Clay League. “National Sponsors like SCHEELS are visionaries that understand the constant need to support and cultivate the next generation of outdoor shooting sports enthusiasts. Each and every year over thirteen thousand new students join the League, and they depend on the support of thousands of coaches and team volunteers. By supporting the USA Clay Target League, SCHEELS has been making that happen.”
With over 55,000 participants in 2025, the League is the most successful clay target shooting sports program in America and the only “100% School-Approved” program in the nation. Over 2,000 high schools and colleges nationwide will participate in the League’s programs in 2026.
About the USA Clay Target League
The League is the only 100% school-approved clay target shooting sport program in America and the League’s co-ed and adaptive nature are key attractions to schools nationwide. The League is fully Title IX compliant with both male and female athletes competing on the same team. Additionally, it’s an ‘adaptive’ sport, which allows students with physical disabilities to take part.
The League’s priorities are safety, fun, and marksmanship – in that order.
The League is the safest sport in school, with not one reported injury since the inception of the League in 2001. Each athlete must complete firearm safety certification before participation.
Visit https://usaclaytarget.com/ for more information.
SCHEELS History:
Since 1902, SCHEELS today has grown into a 34-store operation with stores in 16 states including North Dakota, Iowa, Minnesota, South Dakota, Montana, Wisconsin, Nebraska, Nevada, Illinois, Utah, Kansas, Colorado, Texas, Arizona, Idaho, and Oklahoma. Currently Steve D. Scheel, the great grandson of SCHEELS founder, is the company’s Chairman Emeritus. Matt Hanson, CEO, Michelle Killoran, CFO, and Marcus Thorton, CMO, oversee SCHEELS daily operations of more than 13,000 associates.
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