EDGEFIELD, S.C. — The National Wild Turkey Federation and Realtree are joining forces to expand support for wild turkey conservation, hunting heritage and the future of the outdoors through a new partnership designed to bolster the NWTF’s Habitat for the Hatch Initiative.
“This partnership with the NWTF is about more than conservation — it’s about the future of hunting and the outdoors,” Realtree Vice President Tyler Jordan said. “Habitat for the Hatch gives us an opportunity to actively support wild turkey populations, tell important conservation stories and engage both longtime hunters and new audiences. We’re proud to stand alongside the NWTF to protect habitat, strengthen stewardship and ensure these traditions carry on for generations to come.”
Realtree will serve as the presenting partner of the NWTF’s Habitat for the Hatch Initiative, a 10-year effort to positively impact wild turkey populations by improving nesting and brood-rearing habitat in Southeast states through the active management of over 1 million acres by 2033. Realtree’s support will accelerate the pace of the initiative, expanding on-the-ground habitat work on priority landscapes. Realtree and the NWTF will also collaborate on co-branded licensed gear, connecting conservation messaging directly with hunters and outdoor enthusiasts nationwide.
In addition, the partnership includes collaboration on conservation storytelling and outreach and membership growth, with the shared goal of expanding engagement in hunting, conservation and natural resources stewardship. By working together, Realtree and the NWTF aim to introduce new audiences to the outdoors while strengthening support among existing hunters and conservation supporters.
Realtree will further demonstrate its commitment as a Full Strut Sponsor of the 2026 NWTF National Convention and Sport Show, one of the largest gatherings of conservationists and hunters in the country.
“We’re thrilled to welcome Realtree back as a partner with the NWTF,” said Natalia Daniels, NWTF national director of corporate relations and licensing. “Their meaningful support for Habitat for the Hatch and various other programs will strengthen conservation efforts and hunting traditions across the country, while helping introduce new audiences to hunting, conservation and our shared goals.”
Founded in 1986, Realtree is a leading outdoor lifestyle brand known for its innovative camouflage patterns and commitment to conservation, hunting and outdoor recreation. Through partnerships, licensing and advocacy, Realtree works to promote responsible hunting, wildlife conservation and the outdoor lifestyle.
About the National Wild Turkey Federation
Since 1973, the National Wild Turkey Federation has invested over half a billion dollars into wildlife conservation and has positively impacted over 25 million acres of critical wildlife habitat. Since 2022, the NWTF has also invested over $2.3 million in critical wild turkey research that, when leveraged with partner contributions, has resulted in more than $22 million to guide the management of the wild turkey and to ensure sustainable populations. The organization continues to deliver its mission by working across boundaries on a landscape scale to deliver healthy forests and wildlife habitats, clean and abundant water, resilient communities and robust recreational opportunities. With the help of its dedicated members, partners and staff, the NWTF continues to unite a nation through the life-changing power of the outdoors.
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