GREELEY, CO — Burris Optics announces the brand-wide introduction of its Rapid Engagement Design (R.E.D.) — a bold identifier that lets shooters know they’re holding the most advanced, capable, and feature-rich optics Burris has ever produced.
When you see red, you know you’re running the best.
The Burris Rapid Engagement Design is more than a cosmetic update — it’s a promise. Scopes that wear the R.E.D. ring are engineered with Burris’ latest optical and industrial designs to deliver optical excellence and rugged reliability.
A major highlight of R.E.D. optics is the aggressive knurling along the power ring, turrets, and turret caps. Gloved hands demand a high-traction interface with a scope’s operational controls, and R.E.D. delivers with a sure grip and positive rotation, providing smooth, intuitive adjustments under fast-changing conditions.
Every scope with the Burris R.E.D. carries Burris’ hallmark durability: a single-piece aluminum housing, metal-on-metal internal components, and a double-spring turret system, all built to handle brutal recoil and unforgiving terrain. Shooters can also choose from a wide selection of illuminated and non-illuminated reticles tailored for hunting, competition, and tactical applications.
“The Burris Rapid Engagement Design is a visual cue that tells shooters they’re getting the latest Burris engineering, ruggedness, and innovation in one package,” said Hal Woo, Burris Product Development Project Manager. “If it wears the red ring, it’s built to outperform.”
For more information on these or other Burris products, visit BurrisOptics.com.
About Burris
Founded in 1971 and headquartered in Greeley, CO, Burris Company offers a complete line of premium optics, including riflescopes, rangefinding riflescopes and bow sights, thermal optics, competition, and law enforcement; plus, handgun scopes, rangefinders, binoculars, spotting scopes, mounts, and accessories. For more information on the complete line of Burris products, visit BurrisOptics.com or Facebook.com/BurrisOptics.
About Beretta Holding S.A
Beretta Holding S.A. encompasses more than 50 global subsidiaries, which feature over 15 manufacturing sites, and 20 renowned brands in the sector of light firearms, optics, ammunition as well as clothing & accessories.
With a workforce of over 6,200 dedicated employees and generating EUR 1.58 billion in annual revenue, Beretta Holding Group headquartered in Luxembourg stands as a world-renowned leader with a distinguished reputation in the fields of hunting, sports shooting, and defense & law enforcement thanks to its wide selection of premium products.
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