Hauppauge, NY (Jan. 19, 2026) – Surf Expo 2026 proved to be a pivotal moment for Eyeking LLC, as the company successfully showcased the strength and versatility of its growing eyewear portfolio, highlighted by the official debut of Salt Life Eyewear and multiple high-impact launches from Hobie Eyewear.
The introduction of Salt Life Eyewear by Eyeking LLC marked a compelling return of the iconic coastal brand to the sunglasses category. The new $40 all-polarized collection generated strong enthusiasm from retailers and show attendees alike, earning praise for its coastal-inspired styling, reliable on-water performance, and exceptional value. Throughout the show floor, buyers responded positively to the collection’s accessibility and its ability to deliver polarized performance at an approachable price point.
“Surf Expo was the perfect stage to reintroduce Salt Life Eyewear to the market,” said Dylan Coates, Marketing Manager at Eyeking LLC. “The response confirmed there is strong demand for a polarized collection that authentically represents the coastal lifestyle while remaining attainable for a wide range of consumers.”
In addition to the Salt Life Eyewear debut, Surf Expo also served as a key platform for Eyeking to highlight innovations from Hobie Eyewear. Retailers showed notable interest in Hatch Float, a new floating frame made from 100% upcycled Hobie kayak plastic. Building on the success of its predecessor Hull Float, a portion of Hatch Float sales will be donated to the FishAmerica Foundation to help fund conservation projects, reinforcing the brand’s ongoing commitment to sustainability and environmental responsibility.
Also drawing attention was the debut of Mojo Float 2.0, an evolution of one of Hobie Eyewear’s most trusted floating styles. The updated design enhances comfort and performance while maintaining the dependable flotation that has made the original a favorite among watermen.
Rounding out the Hobie Eyewear showcase was the introduction of new ANSI Z87.1 safety-rated eyewear and Reader collections, expanding the brand’s reach into protective and task-specific eyewear without sacrificing style or optical clarity.
“Showing both Salt Life Eyewear and Hobie Eyewear side by side reinforced what Eyeking does best,” added Coates. “We create thoughtfully designed eyewear that balances performance, accessibility, and purpose across multiple lifestyles.”
For more information, visit www.eyeking.com and hobieeyewear.com
Eyeking LLC is a fourth-generation, award-winning eyewear design and distribution company specializing in private label and licensed brands. With a legacy of innovation and craftsmanship, Eyeking develops performance-driven and style-forward eyewear collections for global markets. Its diverse brand portfolio includes partnerships with Hobie® Eyewear, Salt Life®, HyperX™, Beastmode® and Rae Dunn®, each reflecting a unique consumer lifestyle. From outdoor adventure to gaming and everyday wear, Eyeking delivers quality eyewear experiences backed by decades of design expertise and industry leadership. For more information, visit www.eyeking.com and follow @eyeking_eyewear.
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