NEW ULM, MN — ATA Show Week, held Jan. 6-11, 2026, at the Indiana Convention Center in Indianapolis, delivered one of the most impactful gatherings in the history of the archery and bowhunting industry, bringing together trade, competition, innovation and consumer engagement.
Built around the members-only ATA Trade Show, ATA Show Week 2026 expanded to include six events in one location, welcoming hundreds of brands and thousands of attendees. From new product launches and the members-only ATA Trade Show to elite competition, on-site education and the first-ever Archery & Bowhunting Supershow, the week highlighted the full scope of the industry under one roof.
The ATA Trade Show once again served as the industry’s premier business event, where brands introduced new products, retailers wrote orders and the industry connected in ways only an in-person event allows. Strong attendance and steady traffic kept the show floor energized throughout the week. “We had a great show!,” Matt Minshall of .30-06 Outdoors said. “We could have left the Trade Show on Day 1 and still had our best show ever!”
ATA Show Week also marked a milestone with the debut of the Archery & Bowhunting Supershow, opening the doors to consumers for the first time in ATA history. The Supershow drew thousands of attendees from across the country, offering direct access to top brands and the year’s newest product lines, while reinforcing the role of industry retailers by directing consumers to their local pro-shop to purchase products they saw on-site.
“As a retailer, I am 100% in favor of the Archery & Bowhunting Supershow,” Randall Wellings, partner of Straight Line Archery in Ishpeming, Michigan, said. “It is so much better for the consumer to see, touch and try the products in-person vs. making purchasing decisions online or in a catalog. Plus, exhibitors did a great job of encouraging attendees to visit their local archery shop! As retailers, we love that.”
The week also consisted of world-class archery competition with the NFAA Rushmore Rumble, alongside the youth-focused S3DA Indoor open. Across both tournaments, nearly 1,200 archers competed, highlighting the sport’s continued growth at every level.
Education sessions, networking events, product unveilings and industry celebrations added to the week’s offerings, reflecting ATA’s commitment to evolving with the industry while preserving the ATA Trade Show as a members-focused business event.
As the industry looks ahead, ATA Show Week has established itself as more than a trade show. It is the biggest week in archery, where the industry comes together to do business, compete and connect.
For more information about ATA Show Week, visit atashow.com or email [email protected].
Serving our members since 1953, the Archery Trade Association is the leading organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA works to increase the recruitment and retention of new, current and once-active archers and bowhunters, while serving as a driving force in defending, educating and lobbying for the greater good of the industry and sport. The ATA preserves and promotes archery and bowhunting’s rich heritage to ensure active consumer participation and successful manufacturing and retailing for generations to come. The ATA owns and operates the ATA Trade Show, the archery and bowhunting industry’s largest and longest-running trade show worldwide.
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