Irving, TX – January 2026 – GSM Outdoors, a global organization specializing in the engineering, production, and delivery of industry-leading products for more than 50 brands in the hunting, shooting sports, rugged outdoors, and fishing categories, will introduce a broad range of next-generation technologies and materials innovations at the 2026 SHOT Show in Las Vegas, January 20-23.
Some of the many product highlights for GSM’s family of brands at this year’s show include:
- Stealth Cam’s upgraded 3.0 series trail cameras introduce a range of advanced technologies, including onboard camera AI in select models. This features AI-powered false image detection, PIR zone selection, Rack Alert, and more, significantly enhancing accuracy and reducing unnecessary transmissions.
- Walker’s SHOTSYNC™, a wearable shot timer designed for both recreational and competitive shooters that combines a microphone and accelerometer sensors to count shots, record split times, and more. Walker’s will also introduce a new line of Razor Muffs featuring patent-pending MAHP™ (Motion Activated Hearing Protection) that automatically powers the muffs on when micro-movements are detected.
- The Command Cellular Control Module, a new universal feeder-control module that allows users to monitor feed levels, adjust timing, and manage their entire Boss Buck, Muddy, Wildgame Innovations, American Hunter, and other branded systems via the Command Pro mobile app.
- Wildgame Innovations’ new line of Crushed Pumpkin Spice attractants that combine pure pumpkin and cinnamon scents in 5 and 20-lb. bags of crushed attractants, 1-gallon jugs of Pumpkin Spice Crushed Liquid, and 4-lb. mineral Pumpkin Spice Crushed Blocks.
- Muddy’s expansion of their popular DV8 apparel line, including the launch of a female-specific assortment of camouflage hunting gear and accessories. The brand also introduces two all-new, high-output scent control solutions featuring ozone-generation technology and powered by the same rechargeable battery system used in Muddy-branded trail camera systems.
These key product displays for GSM will be located at booth #12669 at the Venetian Expo, Level 2.
Walker’s, the leader in innovative hearing protection and sound enhancement technology solutions for hunting, shooting, and commercial applications, has also announced it will once again serve as the hearing and eye protection sponsor for this year’s SHOT Show® Industry Day at the Range™ in Boulder City, Nevada, as well as the Mobile Range on the Caesars Forum Plaza. The brand will provide more than 2,000 pairs of protective eyewear and earwear for attendees and range safety officers at both events and locations.
If you have additional questions or media inquiries, please email [email protected]. You can also learn more and check out the entire family of GSM brands at www.gsmoutdoors.com.
About GSM Outdoors:
GSM Outdoors designs, manufactures, and delivers the most innovative, technically advanced, and diverse assortment of gear tailored to every outdoor passion, pursuit, and application. Headquartered in Irving, Texas, GSM has rapidly grown into a global organization comprised of more than 50 hunting, shooting sports, rugged outdoors, and fishing brands all rooted in a long-standing tradition of providing customers with the best products, accessories, and app-based subscription services on the market. By leveraging the decades-deep heritage of that brand family, in addition to the latest technology the industry has to offer, GSM Outdoors is preserving the sportsman’s legacy, fueling innovation and transforming the way outdoorsmen of all kinds think outside—today, tomorrow, and for generations to come.
GSM Outdoors:
Stealth Cam Walker’s Muddy Birchwood-Casey TekMat Boss Buck New Archery Products (NAP) Western Rivers Hawk Big Game Down & Out Blinds by Hawk HME Coyote Light Scent Slammer SME Bullseye Crossfire Holsters Cyclops Viking Solutions Hunters Specialties TRUGLO APEX GEAR Johnny Stewart Cold Steel Ameristep Avian X Bloodsport Evolved Flextone Halo Optics Tenzing Wildgame Innovations Zink Gary Yamamoto Custom Baits SOG Specialty Knives & Tools Bill Lewis Buckeye Lures SteelShad HuntStand Bucca Brand Dobyns Rod Camillus Phenix Rods GPS Bags Skull Hooker Big Bite Baits Frog Factory Cuda Bonehead Roboworm Stopper Lures Northland Fishing Tackle Smith’s Products
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