EUGENE, Ore. – January 9, 2026 – Bowtech, an award-winning archery brand, is excited to share that the Bowtech Alliance earned two honors at the 2026 ATA Show, hosted by the Archery Trade Association in Indianapolis. The bow was recognized as Best New Bow Launched at the Show and received second place in the New Product Launched at the Show category.
The awards were announced on Wednesday, Jan. 7, during the ATA Industry Celebration on the opening night of the show.
“Winning Best New Bow at the ATA Show is an honor for our team,” said Todd Snader, Bowtech brand manager. “The Alliance represents a lot of hard work and collaboration, and it’s rewarding to see it recognized by the archery community.”
The Alliance is a compact, lightweight hunting bow built to perform in tight spaces without sacrificing power. It weighs just over 4 pounds, reaches speeds up to 338 FPS, and features a shorter axle-to-axle frame for easy maneuverability. The bow includes Bowtech’s DeadLock Cam System for consistent tuning and a customizable GripLock for a personalized fit, and an all-new reimagined riser that is lightweight and maneuverable in any situation.
The ATA Award Program recognizes exhibitors and products that demonstrate innovation, design and the ability to meet consumer needs. Winners are selected by a panel of industry experts during the ATA Show.
For more information on Bowtech, visit www.bowtecharchery.com and Instagram, Facebook and YouTube.
About Bowtech
Based in Eugene, Oregon, Bowtech has been innovating bows for over 25 years. Known for integrating user-friendly tuning platforms and pushing technical boundaries, Bowtech remains committed to engineering precision hunting and target bows that redefine performance. Learn more at www.bowtecharchery.com.
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