BOULDER CITY, Nev. – December 8, 2025 – SHOT Show® Industry Day at the Range, the highly anticipated hands-on, new product event held annually the day before SHOT Show®, is nearing the close of exhibitor registration. A limited number of exhibit spaces remain for companies wishing to participate on January 19, 2026, at the Boulder Rifle and Pistol Club in Boulder City, Nevada. Registration for the 2026 event will officially close on December 10.
Sponsored by the National Shooting Sports Foundation® (NSSF®) and officially associated with SHOT Show, Industry Day at the Range is the largest and most influential one-day trade event in the hunting and shooting sports industry. Each year, manufacturers gather to showcase new products in the shooting, hunting and outdoor market, giving invited media and attendees an exclusive opportunity to test and evaluate products before anyone else in the industry.
A limited number of shooting bays remain for the 2026 event, including:
- Exclusive Bay: 25 or 50 yards
- 10×20 Shooting Areas: 100 to 1,000 yards
- 10×10 Shooting Areas: 100 to 1,000 yards
- Non-Shooting Exhibit Space
“Industry Day at the Range continues to be the premier platform for companies to introduce their newest products to the most influential media and attendees in the industry,” said Kelsey Puryear, Industry Day at the Range co-owner and event manager. “With registration closing soon, we encourage companies to secure one of the remaining exhibit spaces and capitalize on the unmatched visibility and hands-on engagement the event offers.”
Supported by the NSSF as title sponsor through 2028, Industry Day at the Range remains the only official range event associated with SHOT Show. Exhibitor space is limited, and early registration is strongly encouraged.
New exhibitors can register online now to secure their space. Exhibitor positions are also available online. For additional details and answers to frequently asked questions, please visit the event website.
For more information about the 2026 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com.
About Industry Day at the Range
Industry Day at the Range™ is the premier event in the shooting sports industry, setting the stage for SHOT Show® each year. Held annually the day before SHOT Show opens, this exclusive, invitation-only event provides qualified media, influencers, ambassadors and key SHOT Show attendees, including buyers from retail, wholesale and law enforcement with the first hands-on opportunity to experience the newest firearms, ammunition and shooting accessories hitting the market.
As the largest and most influential range day of its kind, Industry Day offers an unmatched setting for testing and evaluating products in a real-world setting—connecting top brands with the most important voices and decision-makers in the industry. Owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR, and proudly supported by NSSF as title sponsor, Industry Day at the Range is where SHOT Show truly begins.
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