GSM Outdoor takes a larger stake in the knife industry with the purchase of Smith’s Products.
The outdoor industry is constantly shifting and the knife niche isn’t immune. One of the latest moves certain to touch a large swath of the edge tool market is GMS Outdoor acquiring Smith’s Products.
The deal, for an undisclosed amount, was completed in October. Already, GSM’s website has the company added to its 57-brand roster.
For those not well-versed in the industry, GMS is a large multi-brand conglomerate with a toehold in hunting, shooting and fishing. Smith’s was founded in 1886 as a small family operation, mining and selling raw sharpening stones. Over time, it grew into a multi-channel brand, supplying tools for everything from hunting and fishing to culinary and tactical use.
Interestingly, this is not the GSM’s first dalliance into the knife sphere. In 2020, the conglomerate purchased Cold Steel, and in 2021, it further ventured into the niche, buying SOG.
Up to this point, the company did not own a dedicated knife accessories business, which has always been Smith’s Products’ bread and butter. Even with these recent moves of the past five years, GSM’s main thrust remains in the hunting and fishing industry.
The overall effect of GSM’s purchase of Smith’s offerings and evolution remains to be seen. The Smith’s brand was fairly ubiquitous before the purchase, but likely will become more so under the multi-brand umbrella.
As to GSM’s angle on the purchase, its senior VP of sales, Chris Leonard, had this to say in a press release:
“Together, GSM Outdoors and Smith’s Products are poised to deliver greater value, drive meaningful growth, and continue building a more sustainable future for the industry in every facet.”
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