PARK FALLS, WIS. (October 16, 2025) – St. Croix has handcrafted the BEST RODS ON EARTH in the upper Midwest since 1948. Today, however, St. Croix is more than the premium American fishing rod manufacturer it’s been for the past 77 years. St. Croix is an angler-driven family of brands including St. Croix Rod, SEVIIN Reels, St. Croix Fly, Rod Geeks, and the St. Croix Factory Store.
“Our brands are distinct but connected by the common mission of delivering better fishing experiences for all anglers,” says St. Croix Vice President of Marketing, Jesse Simpkins. “It’s what we call our Upper-Hand Promise. It places anglers at the center of our decision making and drives every product we develop and bring to market.”
Headquartered in Park Falls, Wisconsin, St. Croix of Park Falls LLC is the parent company to the St. Croix Family of brands.
St. Croix Rod has been handcrafting the Best Rods on Earth for nearly eight decades. Combining state-of-the-art manufacturing processes, skilled craftsmanship, and the best angler service in the industry, St. Croix is the only major producer to still build rods entirely from design through manufacturing. The company remains family-owned, owning and operating duplicate manufacturing facilities in Park Falls and Fresnillo, Mexico. With popular trademarked series such as Legend®, Avid®, Premier®, Imperial®, Triumph® and Mojo, St. Croix is revered by all types of anglers from around the world. stcroixrods.com
Wherever and however you fish, the reel in your hand should help create better experiences. Born from St. Croix Rod’s seven decades of design and manufacturing expertise, industry-leading customer service, and unbroken private ownership by the Schluter family dating back to 1977, SEVIIN reels are meticulously engineered and purpose-built to help anglers conquer every species on every piece of water on the planet. SEVIIN focuses on reels and reels only, designing and marketing products that improve the angling experience, regardless of the rods anglers choose. Seven seas, seven continents, seven days a week, SEVIIN reels are fueled by a collective love of fishing surpassed only by a passion to deliver the most reliable reels on the water. seviinreels.com
At the core of our brand ethos lives a simple yet fierce conviction; we exist to create dynamic fishing tools that intuitively help you evolve as a caster and angler. Our focused philosophy continually questions conventional wisdom, inspires innovation, and drives our persistent pursuit of fly rod perfection. When you own a St. Croix it’s more than just a rod, it’s a promise. It’s nearly eight decades of hard-earned knowledge and experience aimed at designing and building the Best Rods on Earth, so you can be at your best in your own persistent pursuit. Join our journey at stcroixfly.com.
Brought to you by the people, expertise, and experience of St. Croix of Park Falls, Inc., Rod Geeks has delivered handcrafted, high-performance fishing rod blanks to custom rod builders since 2014. Backed by nearly 80 years of experience in designing and building the Best Rods on Earth, we own and operate modern, state-of-the-art fishing rod factories in Park Falls, Wisconsin and Fresnillo, Mexico, where we combine proprietary raw materials, equipment, technologies, expertise, and experienced craftsmanship to produce thousands of uncompromising St. Croix rod blanks every week. Whatever your next adventure or project, trust Rod Geeks to provide a foundation for your passion and creativity that’s worthy of your talents. rodgeeks.com
Owned and operated by St. Croix of Park Falls LTD, the St. Croix Factory Store is a full-service in-person and online tackle shop located at the St. Croix Rod factory in Park Falls, Wisconsin. We provide the widest selection of St. Croix rods and SEVIIN reels anywhere, along with a full range of reels, line, lures, tackle, apparel, and fishing accessories from a wide variety of the very best brands. The St. Croix Factory Store is also the only place to find discounts on B-Stock St. Croix rods and Retired (non-current) St. Croix rods. Beware of imitations. There’s only one St. Croix Factory Store. Our website is stcroixrodfactorystore.com.
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