National Day Devoted to Muck’s Gritty Communities
NELSONVILLE, OHIO (September 22, 2025) – The Original Muck Boot Company gears up for the 2nd Annual National Muck Day on October 5, 2025. This day celebrates the community of Muck-wearers who embody the grit and rural spirit that The Original Muck Boot Company has stood for since 1999. National Muck Day was launched in 2024 to mark the brand’s 25th anniversary and has evolved into a yearly celebration of those who roll up their sleeves, face mucky challenges head-on, and get the job done.
“National Muck Day honors the values that define The Original Muck Boot Company® and its community,” said Chris Lorenzo, vice president and general manager at Muck Boots. “It’s about embracing the muck of everyday life, literally and figuratively, and celebrating the hard work, determination, and resilience that follows.”
What’s Happening This Year:
- #MuckItUp on Social Media Fans and followers are invited to share photos and stories of their tough, muddy, or messy moments using #MuckItUp. Whether in the field, on a hunt, on the farm, at a job site, or tackling everyday challenges, Muck invites its community to share photos and stories to show how they live in the Muck.
- In‑Store Spotlight: Fieldblazers and Gift with Purchase Customers visiting stores on National Muck Day will discover an exclusive in‑store deal featuring the popular Fieldblazer collection of boots. Plus, with qualifying purchases, they will receive a Gift‑With‑Purchase (GWP) t-shirt.
- Biggest Sale of the Year The e‑commerce site will be packed with site‑wide offers and discounts designed to reward the hardworking Muck customers including:
- 25 percent off sitewide from October 2nd through 6th
- Muck Boots as low as $15 on October 4th and 5th
National Muck Day is an annual celebration for Muck fans – craftsmen, farmers, outdoor workers, hunters, gardeners, and more – people who live with purpose, enjoy working in the dirt, and tackle tough jobs. It’s a day to wear Muck Boots®, celebrate the Muck lifestyle, post the muddiest moments, and connect with a community that respects real, determined effort.
Continued Lorenzo, “Put on your Muck boots; share your muck‑worthy moments using #MuckItUp; visit your local store for exclusives and discounts; or head to our online store to shop and save. Together, let’s make the 2nd Annual National Muck Day louder, and always with mud at the heart of what we all do.”
About The Original Muck Boot Company: It all started with a universal problem – muck. Wet, messy, muddy, dirty muck. Determined to find a solution for keeping feet warm and dry through it all, Muck Boots began, out of necessity, to build premium, protective, reliable boots that offer exceptional comfort in every element. That’s how The Original Muck Boot Company was born, providing 100 percent waterproof boots and footwear that withstand the muckiest situations in every season. Over the past two decades, Muck has had the freedom to innovate, experiment, and test products in every single element – because outside, there are way more than four seasons. It is a division of Rocky Brands, a publicly traded company on NASDAQ® under the symbol: RCKY. www.muckbootcompany.com Get Social with Muck Boot Company at: @Facebook.com/muckbootco; @muckbootco on Instagram.
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