Oceanside, CA (Sep. 4, 2025) – Eyeking LLC brand Hobie® Eyewear recently joined The Sustainable Angler podcast to discuss how its groundbreaking Hull Float sunglasses are reshaping the fishing eyewear market with a sustainability-first approach. Featured guests Dylan Coates, Marketing Manager, and Stephen Vaughan, Senior Director of Product Development, shared insights on the brand’s journey to develop performance eyewear made from upcycled Hobie® kayak plastic and bio-based polarized lenses.
The episode is now available on Emerger Strategies, Apple Podcasts, Spotify, and will air locally on Charleston radio station OHM 96.3FM.
“Thanks for bringing a product like this to market,” said Rick Crawford, President of Emerger Strategies & Host of The Sustainable Angler. “We need more brands to demonstrate the business case for sustainability so that we can create a positive impact and enhance our fisheries in the process.”
Hull Float: Performance Meets Purpose
Hull Float sunglasses feature frames made from 100% upcycled Hobie® kayak scrap plastic and lenses derived from castor oil, setting a new standard for sustainable eyewear. True to their name, Hull Float sunglasses float, providing anglers and water adventurers with peace of mind. HydroClean™ 360° polarized lenses reduce glare, provide visual clarity, and provide all-day comfort.
“Hull Float embodies Hobie’s unwavering commitment to innovation and sustainability,” said Vaughan. “By pushing beyond conventional materials and techniques, we’ve created a sunglass that’s as practical as it is environmentally responsible.”
A Winning Story in the Market
In addition to its sustainability success, Hull Float has quickly proven to be a strong sales driver. The style is the number one seller on Hobie® Eyewear’s direct-to-consumer site and a top choice among independent retailers nationwide.
“Hull Float has proven that consumers value what outdoor brands do for the environment,” said Coates. “Not only is it our top marketing initiative of the year, but it’s also our best-selling style. We encourage other companies to take a more active stance on sustainability because everybody wins when we all commit to protecting the environments we love.”
Expanding Impact Through Conservation
Beyond product innovation, Hobie® Eyewear invests directly in conservation. A portion of every Hull Float sale supports the FishAmerica Foundation, ASA’s conservation and research arm, which has funded over $12 million in projects to restore habitats and ensure the future of sportfishing.
Hobie® Eyewear joined Carl Jocumsen’s 3rd Annual ‘Fear My Heart’ Lake Clean-Up on June 29th, hosting a local event at Jordan Lake, NC as part of their mission to protect waterways and promote sustainability.
Hobie® Eyewear also supports Carl Jocumsen’s Fear My Heart Lake Cleanups. For the launch of the #WorldWideLakeCleanUp, Hobie® Eyewear activated synchronized cleanups at Jordan Lake (NC) and Jones Beach (NY), uniting volunteers nationwide in a shared mission to protect waterways and inspire communities to take action.
As the exclusive licensee for Hobie® Eyewear, Eyeking LLC stands as a multi-generational, award-winning design firm dedicated to crafting and delivering distinctive eyewear globally. Specializing in private label and licensed eyewear, Eyeking LLC fosters the evolution of Hobie® Eyewear, a brand inspired by the legendary waterman Hobie Alter. This sunglasses collection is tailored for outdoor enthusiasts, water sports athletes, and those passionate about adventure. Since 1982, our extensive line of performance polarized sunglasses has consistently upheld a legacy of cutting-edge vision technology and design focused on enhancing performance. Committed to excellence and driven by a shared love for enriching outdoor experiences, Eyeking LLC and Hobie® Eyewear jointly shape the future of performance eyewear. Explore the collection at www.eyeking.com or www.hobieeyewear.com for more information.
For more information, please visit
WWW.HOBIEEYEWEAR.COM
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