Sniper Bladeworks is sharpening its presence in the independent retail market.
The Kansas City-based tactical knife brand has officially joined forces with Nation’s Best Sports (NBS), a premier buying group serving more than 450 independent sporting goods retailers across the country. As one of only a handful of cutlery vendors approved for NBS, Sniper Bladeworks will debut its partnership at the upcoming NBS Fall Semi-Annual Market, held August 18–21 in Fort Worth, Texas.
For Sniper Bladeworks, this moment marks a major step forward in its mission to get quality, hard-use knives into the hands of professionals and working Americans. “Heartfelt thanks to Tyler and the entire NBS team for entrusting our brand and product,” said Sniper CEO Adam Pener. “Being an approved NBS vendor means something, and we’re honored to be part of this trusted network.”
To celebrate the partnership, Sniper is rolling out exclusive show specials available only to NBS dealers through August 31. The deals include special pricing on best-selling models, early access to upcoming 2025 releases, and tiered ordering incentives for event attendees. “We built these specials just for the NBS audience,” said Sniper COO Houston DeFoe. “This is a rare opportunity to grab premium blades at unbeatable pricing, just in time for hunting season.”
Founded by former SWAT sniper Lance Abernathy, Sniper Bladeworks has earned a loyal following for its distinct ergonomic designs and no-nonsense performance. Its knives—many featuring the brand’s signature pistol-grip handles—are built with end-users in mind, from tactical operators to outdoor adventurers. The company relaunched in 2020 with a blockbuster Kickstarter campaign and has since completed three successful production runs, expanding its catalog of field-proven, limited-edition models.
While the knives speak for themselves, the team behind them is just as committed to service. “We’re excited to connect face-to-face with the NBS community in Fort Worth,” said DeFoe. “This show is about more than sales—it’s about building relationships with the family-owned dealers who serve America’s hunters, cops, EMTs, and outdoorsmen.”
At the show, dealers can expect:
- Exclusive pricing on top models
- Hands-on demos and live meet-and-greets
- Sneak peeks at 2025 limited releases
- Event-only ordering incentives
With this new partnership, Sniper Bladeworks cements its place in the gear rooms, range bags, and tackle boxes of America’s hardest-working knife users—right where it belongs.
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