Brand Builder and Industry Insider to Lead the Charge Across Sales and Strategy
Gunnison, UT – Christensen Arms, the premier manufacturer of high-performance, precision-engineered firearms, is proud to announce the promotion of Shane Meisel to Vice President of Sales and Marketing, effective immediately. Meisel previously served as the company’s Vice President of Marketing, where he played a pivotal role in elevating the Christensen Arms brand across the hunting, shooting, and tactical firearms markets.
With this expanded leadership role, Meisel will oversee the strategic alignment of both the sales and marketing divisions, bringing a unified vision to customer engagement, product launches, and dealer relationships.
“Shane has been instrumental in driving our brand’s momentum and visibility across the industry,” said Matt Fleming, President of Christensen Arms. “His deep understanding of our customers and his proven ability to build impactful campaigns make him the ideal leader to integrate and accelerate our sales and marketing strategy.”
During his tenure, Meisel led several breakthrough initiatives that helped redefine Christensen Arms’ presence in the premium firearms space. From launching award-winning campaigns to forging key influencer and retail partnerships, his leadership has consistently pushed the brand to innovate while staying true to its performance-driven heritage.
“I’m honored to step into this new role and continue building on the incredible momentum our team has created,” said Meisel. “Christensen Arms has always been at the forefront of innovation, and I look forward to deepening our connection with dealers, distributors, and customers as we continue to deliver groundbreaking products and unmatched performance.”
Before joining Christensen Arms, Meisel held senior roles in brand strategy and product development in the outdoor industry. His deep roots in hunting, shooting sports, and outdoor culture provide a strong foundation for his new role overseeing the company’s commercial operations.
This promotion comes as Christensen Arms continues to expand its product offerings and reinforce its position as an industry leader in carbon-fiber firearms and cutting-edge rifle technology.
For more information about Christensen Arms, visit www.christensenarms.com.
About Christensen Arms
Christensen Arms, based in Gunnison, Utah, is a premier manufacturer of precision firearms and custom carbon-fiber barrels. Rooted in innovation and craftsmanship, the company equips hunters, shooters, and tactical enthusiasts with world-class tools—all proudly Made in the USA. Discover more at www.christensenarms.com.
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