INMAN, S.C. – July 28, 2025 – TrueTimber, the world’s best-selling camo brand, is excited to announce the launch of its all-new SHADOWBARK camo pattern. Designed for diehard waterfowlers chasing birds in flooded timber, SHADOWBARK is set to take concealment in the hardwoods to the next level.
First engineered for waterfowl hunters in the heart of the central flyway, SHADOWBARK was inspired by the dark shadows and rugged bark of mature oak trees. This pattern uses deep browns, shadowy grays and weathered blacks to blend seamlessly into flooded timber, riverbanks and backwater sloughs. Beyond the blind, SHADOWBARK’s natural dark tones and deep contrasts make it a versatile choice for big game hunts where timber and heavy cover demand maximum concealment.
“With SHADOWBARK, we set out to create an ultra-realistic, technology-driven camo pattern specifically built for the unique demands of waterfowl hunters,” said TrueTimber CEO Rusty Sellars. “Our team combined innovative design with field-tested insights to deliver a pattern that simply works–whether you’re hidden in flooded timber or tucked into a shadowed riverbank. We believe SHADOWBARK will quickly prove itself as a top performer not only to hunters in the central flyway region, but many others.”
Purpose-built, SHADOWBARK reinforces TrueTimber’s commitment to providing hunters with an advantage in the field. This all-new camo pattern will be available soon at major outdoor retailers nationwide.
To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.
About TrueTimber
Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be the World’s Best-Selling Camo. For more information about TrueTimber, visit TrueTimber.com.
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