Irving, TX – The new DR 24 is the newest dive into deep waters for Bill Lewis Fishing. The DR 24 is a deep-diving crankbait that can reach depths up to 24 feet deep.
“The DR 24 is the culmination of ideas and concepts that I’ve had for probably the last 12 or so years,” explains Crispin Powley, Senior VP of Fishing at GSM. “I wanted to be able to design a deep-diving crankbait that’s body amplified the effect of the lip. The key design concept of the DR 24 is the “shoulder ledge” that acts as an extension of the lip, increasing pressure on the bait and allowing a smaller bait to achieve incredible depths. We call this Ledge Technology. We have been blown away by the effect it has on getting a crankbait incredibly deep.
Featuring an internal transfer weight for increased casting distance, the DR 24 is built to cover water and force strikes. “Growing up on the Tennessee River where cranking is king, I can honestly tell you it’s been a long time since I’ve seen something innovative in the genre of deep-divers,” says Powley. “The DR 24 is an incredible tool that’s unlike anything else out there.”
The DR 24 is available in 6 proven Bill Lewis colors. Get yours today at Baits.com or your favorite fishing retailer.
Stay up to date with all the new baits and brand announcements on Facebook as well as other Bill Lewis social media platforms.
About GSM Outdoors:
Few American outdoor companies enjoy a mutually respected relationship with their customers that span over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters, shooters, knife enthusiasts and anglers succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field, on the range and on the water. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage, and loyalty to outdoor enthusiasts of generations past and generations to come…that’s the GSM Outdoors guarantee!
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