Oceanside, CA (June 9, 2025) – Hobie® Eyewear is proud to announce its participation in Carl Jocumsen’s 3rd Annual “Fear My Heart” Lake Clean-Up, part of the global #WorldWideLakeCleanUp—a movement uniting communities around the world to protect our lakes and waterways. On Sunday, June 29, from 9:00 AM to 12:00 PM, Hobie® Eyewear will host a local clean-up event at Jordan Lake, North Carolina (Farrington Point Access Area), in solidarity with Jocumsen’s flagship clean-up at Lake Chickamauga, TN.
What began in 2023 as a grassroots effort in Knoxville has grown into an international mission, with Carl Jocumsen leading the charge to clean up 100+ lakes in one day, all with one purpose and one heart. This year, Hobie® Eyewear is proud to bring that purpose to Jordan Lake—and is inviting the public to join in and make a difference.
Supporting Sustainability in Action
Hobie® Eyewear’s participation in the #WorldWideLakeCleanUp is part of its ongoing commitment to sustainability and waterway protection. Earlier this year, the brand launched its groundbreaking Hull Float sunglasses—the first-ever sunglasses made from 100% upcycled Hobie® kayak plastic. Not only do these sunglasses give excess materials new life, but they also float, helping prevent pollution when sunglasses accidentally fall overboard. A portion of the proceeds from Hull Float also benefits the FishAmerica Foundation, supporting conservation efforts nationwide.
“We’ve been behind Carl’s lake cleanups since his first one in Knoxville. I was able to attend that one and see the incredible impact that a small group of people can make in just a few hours,” said Dylan Coates, Hobie® Eyewear Marketing Manager. “This year, Hobie® Eyewear has taken a three-pronged approach towards sustainability. We’ve done it on a product level with Hull Float, we’ve partnered with the FishAmerica Foundation to help fund conservation projects, and most importantly, we’re taking action by organizing our own lake cleanup.”
Get Involved + Win Big
To encourage hands-on participation, volunteers at the Jordan Lake clean-up will receive one raffle ticket for every bag of trash collected. Prizes include gear and gifts from event sponsors, with the grand prize being a Hobie Cruiser 10’6″ Inflatable SUP and a pair of Hobie® Floating Sunglasses. Event sponsors include: Hobie, Fear My Heart, The OneCast, Carolina Kayak Anglers, Goatwood Farms, Elevate Outdoors, Get Outdoors Pedal and Paddle, NuThreadz, and Buffalo Brothers.
Event Details:
- Date: Sunday, June 29, 2025
- Time: 9:00 AM – 12:00 PM
- Location: Jordan Lake, NC (Farrington Point Access Area)
Join the Movement
Whether you’re a seasoned conservationist or simply want to make a positive impact, this is your chance to be part of something bigger because clean water starts with us.
Sign up to join Hobie® Eyewear at Jordan Lake HERE.
Participate in the #WorldWideLakeCleanUp by cleaning up your own local lake HERE.
For more information, follow Hobie® Eyewear on social media or visit www.hobieeyewear.com.
As the exclusive licensee for Hobie® Eyewear, Eyeking LLC stands as a multi-generational, award-winning design firm dedicated to crafting and delivering distinctive eyewear globally. Specializing in private label and licensed eyewear, Eyeking LLC fosters the evolution of Hobie® Eyewear, a brand inspired by the legendary waterman Hobie Alter. This sunglasses collection is tailored for outdoor enthusiasts, water sports athletes, and those passionate about adventure. Since 1982, our extensive line of performance polarized sunglasses has consistently upheld a legacy of cutting-edge vision technology and design focused on enhancing performance. Committed to excellence and driven by a shared love for enriching outdoor experiences, Eyeking LLC and Hobie® Eyewear jointly shape the future of performance eyewear. Explore the collection at www.eyeking.com or www.hobieeyewear.com for more information.
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